About US

Services

CLIENTS

BLOG

CAREERS

CONTACT US

The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


COURSES

An impactful marketing strategy should be specifically tailored to your business. In the case of ShareLove.Fund, a nonprofit organization, they needed a marketing plan that would help them build a consistent stream of funds to support their programming. Keep reading to learn more about how we helped them to obtain a $10,000 dollar Google Ads grant, optimize their website for donations, and build out four courses to generate revenue.

Marketing Tips

ShareLove.Fund: Marketing Strategy Client Highlight

Earlier this month, Pinterest quietly released its new, standalone, invite-only app called Shuffles. This iOS app allows users to put together animated collages is an exciting visual way for creatives to exchange ideas. While this new app is still in its infancy, we’re seeing a few promising things that can make it great for business. If this is your first time hearing about the app, here’s everything you need to know about Pinterest Shuffles as well as how you can use it for business.

Marketing Tips, Social Media

Pinterest Shuffles: What It Is & How You Can Use It For Business

Content batching is essential for anyone who uses social media strategically. Whether you’re a small business owner promoting your services or a nonprofit sharing about your cause, content batching streamlines the process for anyone looking to share a message through social media. So, if you’re ready to take your social media strategy to the next level, here are some tips on how you can master content batching today.

Marketing Tips, Social Media

How To Master Content Batching

The Silver Linings Group is extremely proud of the passionate community of small business owners that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Rago Brothers gain over 58k new followers and reach over 3 million impressions over the past 18 months.

Marketing Tips, Social Media

Rago Brothers: Social Strategy Client Highlight

If there’s one thing we can rely on Instagram for…it’s constant updates. Reels are an essential part to a well-rounded Instagram marketing strategy and it’s safe to say that we’ll continue to see a rise in these short-form videos. So make the most of your video content and get ahead by learning more about these new reels updates today

Social Media

Reels Updates: Reels & Videos Merge, Templates, Dual Camera + more!

Instagram Reels Updates Thumbnail

Success on Instagram varies for everyone. To create a successful Instagram strategy, you need to understand your business goals. Once you identify the results that you want, you can begin to outline your Instagram strategy through reverse engineering. In today’s blog post, we’ll discuss the basics of how you can reverse engineer your Instagram strategy to achieve specific goals!

Marketing Tips, Social Media

How to Reverse Engineer Your Instagram Strategy for Specific Results

The Silver Linings Group How To Reverse Engineer Social Strategy Thumbnail

The Silver Linings Group is extremely proud of the proactive and passionate community of small business owners and entrepreneurs that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Yoga Psychology grow to over 25,000 followers and gain over 210,000 impressions in the month of July.

Marketing Tips, Social Media

Yoga Psychology: Social Strategy Client Highlight

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. Here are 3 reasons why you need a social media marketing strategy today.

Marketing Tips, Social Media

3 Reasons Why You Need A Social Media Marketing Strategy

There are 24 hours in a day and as a small business owner or entrepreneur, sometimes it feels like even that isn’t enough. While it might make sense to handle everything yourself when you’re just starting out, at some point, you’re going to have to ask for help. So, here are five signs that it’s time for you to start outsourcing your social media management.

Marketing Tips, Social Media

5 Signs It’s Time To Start Outsourcing Your Social Media Marketing

when to start outsourcing social media marketing thumbnail

Earlier this month, Instagram rolled out grid pinning. This new feature allows brands, businesses, and creators to “pin” or essentially save up to three of their feed posts to the top of their grid. So if you’re a small business owner or entrepreneur looking to leverage this new feature, here’s the The Ultimate Guide to Instagram Grid Pinning: what is grid pinning, how to do it, pinning strategies, and additional tips + tricks!

Marketing Tips, Social Media

The Ultimate Guide to Instagram Grid Pinning: what it is, how to do it, strategies + more!

The Ultimate Guide to Instagram Grid Pinning SquareThumbnail

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

Learn More About Us

Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

check out our courses!

Prefer to develop business skills on your own time?

From social media masterclasses to the ultimate course that will take your side hustle full-time, we've got the course for you!