UGC, or User-Generated Content, is rapidly becoming the preferred social media marketing tactic for businesses. It’s cost-effective, drives sales, and builds brand reputation. So, what is UGC and how can you get started? Here are 5 types of UGC that your brand should be including in its social media marketing strategy.
Social media trends and strategies are always changing and what resonates one day might suddenly become an ick overnight. And if you’re using social media for business at all, cringe is something that you definitely want to avoid. So, stay up-to-date with the latest social media trends. Here are 5 social media icks according to social media managers that you should ditch in 2024.
From Black Friday deals to Christmas end-of-year sales, Q4 is undoubtedly the busiest and most profitable time for small business owners. Unfortunately for many, it’s also the most chaotic and stressful time of year. So, instead of letting opportunities fall to the wayside because of poor planning, here’s how you can get ahead and create your holiday social media marketing plan today.
So, you’re ready to get serious about your business’ social media strategy. It’s the one marketing method that can reach over 4.62 billion individuals worldwide and has been proven to be more effective than traditional marketing strategies. But how do you make sure that you’re choosing the right social media marketing agency to work with? Well, here are the top 5 factors to consider.
Instagram DMs (direct messages) allow businesses to chat directly and privately with consumers which builds trust and mollifies customer concerns. Even so, getting a sale can be a challenge. Increasing conversions through your Instagram DM strategy requires a combination of effective communication, relationship building, and value proposition. Here are three tips to help you get more sales through your Instagram DM strategy.
Over 500 million users post and watch Stories every single day and as a brand or business, having interesting Stories can help you stand out from your competition. Instagram Stories also open the opportunity to direct messages with your followers which helps immensely with conversions down the line. So here are five tips that we use to get more Instagram Stories engagement.
The hardest (and most important) part of running a profitable business is making that sale. But by speaking specifically to your potential customers’ experiences, you can demonstrate that you truly understand their plight and present an enticing solution to their challenges. So, here’s how to use the buyer’s journey to create social content that converts.
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.
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