Last year, Black Friday raked in $14.13 BILLION in online sales. This holiday is one of the best ways to increase sales for your small business and end the year on a high note. Are you ready to get in on this piece of pie? Here are 5 Black Friday marketing ideas that you can implement today to strategically organize your campaigns and boost sales!

Marketing Tips

October 18, 2021

5 Black Friday Marketing Ideas/Tips for Small Businesses

As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.

Marketing Tips, Social Media

October 12, 2021

How To Use Instagram Search For Your Small Business

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Social media marketing is an integral part of today’s thriving businesses. But with an ever-changing social media landscape, how do you keep on top of the best practices? One of our favorite methods is through listening to podcasts! Here are our top three picks for the best social media marketing podcasts that small business owners and entrepreneurs should listen to today!

Marketing Tips, Social Media

October 4, 2021

3 of The Best Social Media Marketing Podcasts for Small Businesses Owners and Entrepreneurs

Nowadays, Instagram users and brands look past follower and like counts towards other engagement metrics to signify whether or not an account is credible and follow-worthy. Ironically, the algorithm has also made it harder for organic posts to be seen and this has resulted in decreased engagement metrics for entrepreneurs and small businesses across the board.

The good thing, however, is that increasing Instagram engagement and building an authentic online community might not be as hard as you think! Here are five mistakes that you might be making that are hurting your engagement rates, and five alternative techniques that you should implement instead!

Marketing Tips, Social Media

September 20, 2021

5 Mistakes That Are Hurting Your Instagram Engagement Rates

One of the hardest parts about being an entrepreneur or a small business owner is setting boundaries. If you’re struggling to set and maintain professional boundaries at work, here are five tips and mindset shifts that you need to make to set better boundaries with your clients or customers!

Lifestyle Tips, Mindset

September 14, 2021

How to Set Professional Boundaries

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At a glance, Facebook may seem like an outdated social media platform but there’s one powerhouse function that small businesses and social media marketers can leverage to grow organic reach and build a loyal customer base: Facebook Groups. If you haven’t explored this social media function yet, here are the top 3 reasons why you should.

Marketing Tips, Social Media

August 30, 2021

3 Reasons You Should Create A Facebook Group

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Social media is an integral part of a comprehensive marketing strategy but spending too much time on it can leave you with little time to spend on your actual business. Here’s how you can optimize your content creation strategy and use social media to grow your business instead of letting it run your life.

Marketing Tips, Social Media

August 23, 2021

How To Save Time On Social Media Content Creation

How To Save Time On Social Media Content Creation

In case you missed it, Instagram’s Creators account just released the details behind exactly how their reels algorithm works! Reels are one of the most effective ways that you can get your content in front of new audiences and here’s exactly how you can take advantage of this function to explode your growth.

Marketing Tips, Social Media

August 12, 2021

Instagram Reels Strategy: How The Ranking Algorithm Works Aug 2021

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As a small business owner or solopreneur, sorting through hashtags on Instagram is probably the last thing you want to spend your time on and yet, omitting this crucial part of your social media strategy can have some serious consequences. To help you expand your reach and save time, we’ve done the heavy lifting and have found 200 Instagram Hashtags that work best for small businesses and entrepreneurs (broken down by topic and hashtag size).

Marketing Tips, Social Media

August 8, 2021

200 Instagram Hashtags For Small Businesses and Entrepreneurs

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Every piece of content serves a purpose. On social media, content is what attracts an audience; gets them to know, like, and trust you; and eventually, convert into a paying client. To help you get started with creating great content, here are 30 content ideas to share on Instagram, Youtube or TikTok this month.

Marketing Tips, Social Media

August 3, 2021

30 Content Ideas to Share on Instagram, Youtube, or TikTok This Month

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The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

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