There are 24 hours in a day and as a small business owner or entrepreneur, sometimes it feels like even that isn’t enough. Whether it’s tracking expenses, billing clients, or putting systems in place to support future growth in the business, there are some days when the to-do list just never seems to end. Add in social media marketing on top of that and you’ve just created another new full-time job for yourself. While it might make sense to handle everything yourself when you’re just starting out, at some point, you’re going to have to ask for help. So, here are five signs that it’s time for you to start outsourcing your social media management.
Earlier this month, Instagram rolled out grid pinning. This new feature allows brands, businesses, and creators to “pin” or essentially save up to three of their feed posts to the top of their grid. So if you’re a small business owner or entrepreneur looking to leverage this new feature for increased brand awareness, higher engagement, and more conversions, here’s the The Ultimate Guide to Instagram Grid Pinning: what is grid pinning, how to do it, pinning strategies, and additional tips + tricks!
If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. Whether your business has been around for 5 years or 10 years, the nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!
This just in: Instagram is now testing full-screen feeds! It seems like every few weeks, Instagram changes something up. Whether it’s a shift in the algorithm or the release of new features, the app is constantly updating its functions in order to better deliver what the audience wants. While this may be great for innovation and keeping the ever-shortening attention span of consumers, it can be pretty challenging to navigate as a creator or a small business owner using social media as part of their marketing strategy. But don’t worry, we’ve got your back! Here’s exactly what the update includes and how you can begin to create content for Instagram’s full-screen feed.
Blog posts are a great tool for small business owners because they do two things: nurture your existing clients and expose your services to new audiences through organic search. The downside, however, is that blogging, much like social media, is an oversaturated space. To help you get started, here are 5 simple blogging tips that will help you efficiently use your writing time, and leverage blog posts to generate more business.
Creating social media content is a full-time job! Whether you’re a social media manager who curates content for a client, or an entrepreneur running your own social media pages, we all run out of ideas sometimes. This list of 30 Instagram content ideas is a simple and easy way to help you spark some creative juices!
Social media is essential for building brand awareness and gaining exposure. The downside, however, is that social media is constantly evolving. Because of that, it’s easy to get swept up in trends and lose sight of the bigger picture. If you’re a entrepreneur or a small business owner struggling with social media fatigue, here are 3 tips that you can use to combat that today.
A strong landing page is the first thing that your potential customers see and likely what determines whether or not they will try your product or service down the line. Whether you’re creating a page for email captures or are trying to sell a specific offer, here are 5 tips to build a landing page that converts.
Great copywriting is at the core of every marketing strategy and can be the distinguishing factor that helps you build a stronger community and drive more sales. To help you get started on writing copy that consistently delivers and converts, here are 3 copywriting mistakes to STOP making today (AND a fail-proof caption formula for your social media posts)!
Having an Ideal Client Avatar (ICA) is essential for a sustainable and profitable small business marketing strategy. These five steps will help you get crystal clear on who you’re selling to so that you can streamline your marketing strategies.
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