The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
So, you’re ready to get serious about your business’ social media strategy. It’s the one marketing method that can reach over 4.62 billion individuals worldwide and has been proven to be more effective than traditional marketing strategies. But how do you make sure that you’re choosing the right social media marketing agency to work with? Well, here are the top 5 factors to consider.
Research the agency’s reputation and track record. Look for case studies, client testimonials, and reviews to gauge their past performance. A solid track record is a good indicator of their capabilities.
A reputable social media agency should have a website page showcasing the clients they’ve worked with and specific measurable results that they’ve achieved. If nothing’s publicly posted, ask for it when you hop on your sales call with them.
Get clear on what your business’ social media needs are and then check to see that the agency has services that match. Some common social media agency offerings include social media strategy, content creation, paid advertising, community management, and analytics reporting. If a service you’re looking for is not specifically listed, ask about it and they might be able to accommodate.
Social media marketing is completely ineffective if strategy isn’t at play. Assess the agency’s ability to develop a comprehensive social media strategy tailored to your business goals. They should consider your target audience, competitors, and overall marketing objectives.
For example, we track different metrics for each of our clients depending on their business goals. If the goal is to build brand awareness, we’ll prioritize content that will get the most reach. If the goal is to drive conversions, we’ll track website clicks and showcase more of the product/service.
Review their previous social media content and campaigns. High-quality, creative content is essential for engaging your audience effectively.
Looking at some of our clients, it’s specifically because of the engaging content that we’ve created that we were able to grow their accounts so effectively.
Case Study: Rago Brothers
Rago Brothers are a brick and mortar shop specializing in leather repair. We helped them streamline their social media presence and leaned in to the educational aspect in order to reach the demographic they were looking to target. Read The Full Case Study Here.
Effective communication is vital in any partnership. Ensure the agency is responsive and open to collaboration. Regular updates and feedback should be part of the process.