Rago Brothers is a fourth-generation leather repair business with both a brick-and-mortar store and nationwide mail-in services.
We've been their trusted social media agency since 2018 and have helped them expand their social media presence and turn engagement into loyal customers.
project details:
monthly email marketing campaigns
Social media strategy & deveopment
Ongoing full-scope social media management across all platforms
strategy & development:
We created a strategic social media plan for Rago Brothers to consistently reach new leads and convert them into loyal customers. By showcasing their craftsmanship and humanizing the brand, we helped grow their audience and turn views into real results.
Agency responsibilities:
- Strategy Development: create custom social media plans for each platform (e.g. Instagram, TikTok, Pinterest), based on where the target audience lives and how they consume content
- Funnel Mapping: outline the customer journey from awareness to conversion to ensure that every piece of content is purposefully aligned with each stage of the buyer’s path
- Analytics: assess content performance and refine creative strategy in accordance with ROI
leveraging social media to drive conversions
a sneak peek at our instagram kpis
We use Manychat to automate DMs and get social media users to begin a repair order.
Website visits directly from Instagram
full scope social media management:
Since 2018, we’ve managed every part of Rago Brothers’ social media: from strategy and content creation to publishing and engagement.
Agency responsibilities:
- Content Calendar Creation: plan monthly content themes, campaign rollouts, and key dates to ensure consistency and cohesion
- Community Management: respond to comments, DMs, and user content to keep the brand engaged, responsive, and connected to its audience
- Publishing & Execution: schedule and publish content across platforms and work closely with the creative team to ensure smooth delivery from concept to post
content strategy, community management, analytics, and publishing key components of our social media management services
email marketing
Each month, we send a branded newsletter for Rago Brothers that educates, engages, and drives repair bookings... keeping them top of mind and in their customers’ inboxes.
Agency responsibilities:
- Strategy & Planning: overarching strategic planning to ensure alignment with larger brand goals
- Newsletter Creation: from copywriting to visual designs, we create the newsletter from top-to-bottom to engage and convert
- Customer Journey Integration: strategic automations and funnels designed to support every stage of the customer journey
sample email campaign
kpis to note
Monthly Newsletter Campaign Performance
Audience Growth
Industry Benchmarks
