The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Q4 is undoubtedly the busiest and most profitable time for small business owners. From Black Friday deals to Christmas end-of-year sales, seasonal holidays have a huge impact on consumer demand.
Unfortunately for a lot of businesses, it’s also the most chaotic and stressful time of year. So, instead of letting opportunities fall to the wayside because of poor planning, get ahead and create your holiday social media marketing plan today. Here’s how to get started:
Because this quarter is so dependent on seasonal events, it’s important that your social media timeline matches up. Take note of the upcoming holidays and center your strategy around them. To make things a little easier, we’ve created a handy dandy list of important dates at the bottom of this article.
As with any social media marketing strategy, we like to start with the big picture and then work our way down to the nitty gritty. So, what are your business goals for this last quarter? Identify the products and services that will sell the best this holiday season and calculate the specific number of units you’ll need to sell in order to hit your goals.
Once you’ve broken your overarching quarterly goals into smaller goals that you can hit more tangibly, brainstorm different sales strategies that can help you reach them. Here are some ideas to consider:
If things are looking a little inconsistent on your social accounts, we don’t blame you. You’re busy running an actual business… but if ever a time to get things in order, this is it. Clean up your social pages with new links, updated pinned posts, and highlights that showcase the products or services that you will be pushing. Running out of time and need some help? Reach out for an audit or consultation on how you can improve your social media pages.
With your sales strategy in place, you know exactly what you have to create content around. We always recommend businesses to create at a sustainable pace but for this specific quarter, consider temporarily amping the frequency up to help you reach those goals.
Offer incentives or freebies for followers who share their reviews and whitelist their content for UGC. This helps spread the word organically and gives you a sales strategy that runs itself.
Think about social media as the top or middle of the funnel. Once a customer has made a purchase and joined your email list, you can target them more specifically with automations that incentivize them to continue purchasing from you and keep the sales running.
There you have it–the basics of how to plan a social media strategy for the holiday season.