The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Having a hard time staying up to date with what’s new on all these social media platforms? No worries! We’ve got you. Here are the top social media updates that you should know about.
While this feature is still in testing, rumor has it that users will be able to share feed posts exclusively to their Close Friends list soon. This change might not be of any importance to businesses and brands, but it is a signifier that users are still looking for more authentic ways to connect on the platform. Leverage that by using more UGC and creating genuine content for your brand.
Great news for product-based businesses! You can now officially sell directly through the app!
From in-feed video, live shopping, product showcase, and affiliate programs, the platform offers a plethora of features to reach over 150 million people in the US alone.
Remember “Shuffles”? Well, Pinterest has turned that viral collaging app into a new in-app shopping experience so that you can create interactive and shoppable mood boards! Additionally, they’re sprucing up their search capabilities and using AI to help users search for specific shapes, sizes, and forms–leading users to find more diverse images and examples.
That’s all the news for this month! Remember, that posting consistently and with up-to-date guidelines is important for social media marketing but strategy is really what helps it all come together. For an in-depth look at what your business needs, apply to work with us!