About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Having a hard time staying up to date with what’s new on all these social media platforms? No worries! We’ve got you. Here are the top social media updates that you should know about.

Marketing Tips, Social Media

Social Media Updates: Instagram Close Friends Feed, TikTok Shop, and Pinterest Collaging

Understanding your audience and creating a balanced social media strategy is how we were able to help Expert Flyer build a social media following of over 5k from scratch. Curious about the exact social strategy that got them over 100k impressions and 1000 website taps in just one quarter? Keep on reading!

Marketing Tips, Social Media

Expert Flyer: Social Strategy Case Study

Have you ever popped into your Instagram account’s “insights” tab and wondered what any of it meant? Instagram’s “insights” tab provides important data that tells you how your content is performing. This information can then be utilized to tailor your social strategy and magnify your marketing results. So, here’s a complete guide to Instagram analytics and how to use those numbers to inform your social strategy!

Marketing Tips, Social Media

A Complete Guide To Instagram Analytics

You may have noticed more Instagram photos on your feed lately and you’re not alone… In fact, it’s in intentional alignment with the platform’s goals for 2023. Last year, the platform’s CEO, Adam Mosseri responded with a note that Instagram would stay committed to supporting photos on the platform. So, that begs the question…are photos making a comeback and should we shift our content strategy away from Reels?

Marketing Tips, Social Media

Are Photos Making A Comeback On Instagram?

So you’ve created a social media marketing strategy for your business. Now what? Well, the next step is to actually create content! The nature of social media is that it’s always changing so to help you stay inspired and up-to-date with current trends, here’s a content cheat sheet with 5 fresh social media post ideas for 2023!

Marketing Tips, Social Media

Content Cheat Sheet: 5 Fresh Social Media Post Ideas for 2023

A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!

Marketing Tips, Social Media

Women’s Earth Alliance: Social Strategy Case Study

Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!

Marketing Tips, Social Media

Hudson & Vine: Social Strategy Case Study

Social media marketing (SMM) is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.

Marketing Tips, Social Media

5 Ways Social Media Marketing Can Help Your Business Grow

A lot has happened this past year and as usual, that applies to Instagram as well. If the last time you looked at your social media strategy was sometime this past summer, we’re sorry to inform you that your tactics may be outdated. To help you prepare for the new year and your best Instagram year yet, here’s everything you need to know for a killer 2023 Instagram Strategy!

Marketing Tips, Social Media

2023 Instagram Strategy: Reels, Stories + More!

Facebook Groups are a great way for businesses to extend their reach and build a loyal customer base. If you’re using this function as a core part of your social strategy, then we have great news! Meta has just launched additional features that promise to boost engagement.

Marketing Tips, Social Media

New Facebook Group Features

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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