You may have noticed more Instagram photos on your feed lately and you’re not alone… In fact, it’s in intentional alignment with the platform’s goals for 2023. Last year, the platform’s CEO, Adam Mosseri responded with a note that Instagram would stay committed to supporting photos on the platform. So, that begs the question…are photos making a comeback and should we shift our content strategy away from Reels?

A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!

Social media marketing (SMM) is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.

Facebook Groups are a great way for businesses to extend their reach and build a loyal customer base. If you’re using this function as a core part of your social strategy, then we have great news! Meta has just launched additional features that promise to boost engagement.

The Silver Linings Group is extremely proud of the passionate community of small business owners that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Rago Brothers gain over 58k new followers and reach over 3 million impressions over the past 18 months.