About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!

Marketing Tips, Social Media

Hudson & Vine: Social Strategy Case Study

Social media marketing (SMM) is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.

Marketing Tips, Social Media

5 Ways Social Media Marketing Can Help Your Business Grow

If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. The nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!

Entrepreneurship, Marketing Tips

4 Rebranding Mistakes To Avoid

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Having an Ideal Client Avatar (ICA) is essential for a sustainable and profitable small business marketing strategy. These five steps will help you get crystal clear on who you’re selling to so that you can streamline your marketing strategies.

Entrepreneurship, Marketing Tips

How To Create Your Ideal Client Avatar (ICA)

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2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

Top 3 Marketing Strategies To Get Behind in 2022

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Last year, Black Friday raked in $14.13 BILLION in online sales. This holiday is one of the best ways to increase sales for your small business and end the year on a high note. Are you ready to get in on this piece of pie? Here are 5 Black Friday marketing ideas that you can implement today to strategically organize your campaigns and boost sales!

Marketing Tips

5 Black Friday Marketing Ideas/Tips for Small Businesses

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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