Are Photos Making A Comeback On Instagram?
You may have noticed more Instagram photos on your feed lately and you’re not alone… In fact, it’s in intentional alignment with the platform’s goals for 2023.
Last year, major influencers like Kim Kardashian and Kylie Jenner spoke out against Instagram’s push for Reels. A few months later, the platform’s CEO, Adam Mosseri responded with a note that Instagram would stay committed to supporting photos on the platform.
So, that begs the question…are photos making a comeback and should we shift our content strategy away from Reels?
While the jury’s still out on how Instagram plans to delegate algorithm success to different content types, it’s clear that they’re not going to deprioritize Reels anytime soon. Instagram Reels are still very important for reaching new audiences, but photos are also going to get more shine.
What does that mean for your content strategy?
We’ve always stressed the importance of a mix of different content types. An idea or topic that suits a short-form video format may perform best as a Reel. Information-dense, multi-part conversations, on the other hand, might best be conveyed in carousel form. You want to always use the format that best presents the information in an engaging and digestible way.
Furthermore, Instagram’s algorithm has always shown their users what they engage with most. If your audience prefers photos and engages most with that type of content, then the platform will amplify that in their feed. The same can be said for video content. If you’re using social media marketing for business, it’s important to create content that matches what your audience is looking for.
All in all, the most important part is implementing a content strategy that is driven by analytics and specific for your brand. For more tips and tricks on excelling in social media marketing, check out the following articles below or reach out for a business-specific consultation.
