If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. Whether your business has been around for 5 years or 10 years, the nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!

Entrepreneurship, Marketing Tips

June 21, 2022

4 Rebranding Mistakes To Avoid

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So you’ve been working on this “side hustle” for a while now…you’ve invested time and money into gaining the skills that you need to have an authority on the topic, but for some reason, you haven’t seen any (financial) returns on those investments yet. Well, fret not! Here are five reasons why your side hustle isn’t making money and some tips and tricks on how you can fix that.

Marketing Tips, Social Media

December 16, 2021

5 Reasons Your Side Hustle Isn’t Making Money (+ How To Fix It!)

5 Reasons Your Side Hustle Isn’t Making Money

2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

December 7, 2021

Top 3 Marketing Strategies To Get Behind in 2022

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Sure, it’s great if you’ve got an active and engaged audience on Instagram, but as a small business owner, what really matters at the end of the day is your business. Don’t get so caught up in the content creation hamster wheel that you forget that Instagram is just a tool to gather leads, drive sales, and build your business. If you’re unfamiliar with selling on Instagram, here are our top three tips on how to create Instagram content that will drive sales.

Marketing Tips, Social Media

November 29, 2021

3 Tips On How to Create Instagram Content That Drives Sales

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The holiday season is one of America’s biggest spending seasons and as a small business owner, you’re prime to really make some huge sales and profits in the coming few months–if you can get your message out there. Here are three effective ways to sell this holiday season that don’t feel salesy.

Marketing Tips

November 8, 2021

3 Ways to Sell This Holiday Season That Don’t Feel SALESY!

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Imposter syndrome is real and every now and again, it’ll affect even the best of us. If you’re an entrepreneur and are feeling anxiety around your capabilities, know that you’re not alone. Imposter syndrome is incredibly common. Though this is the case and nearly everyone experiences this phenomenon, the business world offers no breaks. So, break the cycle with these five tips for overcoming imposter syndrome!

Lifestyle Tips, Marketing Tips

September 25, 2019

Overcome Imposter Syndrome with these Five Steps

There’s a whole slew of information out there on how to grow your Instagram account and gain followers. We’ve taken the liberty of simplifying it down to the Top 7 Tips on how to increase your brand presence. From hashtags to influencer collaborations, here are our recommendations on how to get your content out there… while remaining true to yourself!

Marketing Tips, Social Media

February 12, 2019

7 Ways to Grow Your Instagram… Authentically!

The Silver Linings Group is a digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

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