About US





The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Instagram Stories is one of the platform’s most favored features as it allows individuals and brands to showcase a more authentic side to them. So, here’s the lowdown on Instagram Story metrics that matter and how to use the analytics to inform your social media strategy.

Marketing Tips, Social Media

Instagram Story Metrics That Matter

Consistency is at the center of every successful social media strategy and that’s what we helped Danielle Levy establish. By working together to create a sustainable and authentic social media strategy, we were able to increase reach by 2,445%, up impressions by 3,009%, and improve engagement by 2,108% in just one quarter.

Marketing Tips, Social Media

Danielle Levy: Social Strategy Case Study

Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.

Marketing Tips, Social Media

How To Create A Social Media Marketing Strategy

Social media is constantly changing and as a small business owner it can be a lot to keep up! Don’t worry though, we’ve got you. Here are some of the latest Instagram updates and what they might mean for your social strategy.

Marketing Tips, Social Media

Instagram Updates: Quiet Mode, Navigation, Feed Changes

Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!

Marketing Tips, Social Media

Hudson & Vine: Social Strategy Case Study

A lot has happened this past year and as usual, that applies to Instagram as well. If the last time you looked at your social media strategy was sometime this past summer, we’re sorry to inform you that your tactics may be outdated. To help you prepare for the new year and your best Instagram year yet, here’s everything you need to know for a killer 2023 Instagram Strategy!

Marketing Tips, Social Media

2023 Instagram Strategy: Reels, Stories + More!

Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?

Marketing Tips, Social Media

Social Listening: What It Is, Why It Matters, Tools To Get Started

Social media marketing is a cost effective way for businesses to reach potential customers and build brand loyalty. But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability are some of the main drawbacks to hiring your own team. So, what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.

Entrepreneurship, Marketing Tips

5 Reasons Why You Should Hire A Social Media Agency

Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!

Marketing Tips, Social Media

USN: Social Strategy Case Study

An impactful marketing strategy should be specifically tailored to your business. In the case of ShareLove.Fund, a nonprofit organization, they needed a marketing plan that would help them build a consistent stream of funds to support their programming. Keep reading to learn more about how we helped them to obtain a $10,000 dollar Google Ads grant, optimize their website for donations, and build out four courses to generate revenue.

Marketing Tips

ShareLove.Fund: Marketing Strategy Case Study

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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