About US






The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?

Marketing Tips, Social Media

Social Listening: What It Is, Why It Matters, Tools To Get Started

Social media marketing is a cost effective way for businesses to reach potential customers and build brand loyalty. But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability are some of the main drawbacks to hiring your own team. So, what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.

Entrepreneurship, Marketing Tips

5 Reasons Why You Should Hire A Social Media Agency

Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!

Marketing Tips, Social Media

USN: Social Strategy Case Study

An impactful marketing strategy should be specifically tailored to your business. In the case of ShareLove.Fund, a nonprofit organization, they needed a marketing plan that would help them build a consistent stream of funds to support their programming. Keep reading to learn more about how we helped them to obtain a $10,000 dollar Google Ads grant, optimize their website for donations, and build out four courses to generate revenue.

Marketing Tips

ShareLove.Fund: Marketing Strategy Case Study

The Silver Linings Group is extremely proud of the proactive and passionate community of small business owners and entrepreneurs that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Yoga Psychology grow to over 25,000 followers and gain over 210,000 impressions in the month of July.

Marketing Tips, Social Media

Yoga Psychology: Social Strategy Case Study

There are 24 hours in a day and as a small business owner or entrepreneur, sometimes it feels like even that isn’t enough. While it might make sense to handle everything yourself when you’re just starting out, at some point, you’re going to have to ask for help. So, here are five signs that it’s time for you to start outsourcing your social media management.

Marketing Tips, Social Media

5 Signs It’s Time To Start Outsourcing Your Social Media Marketing

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If you’re a small business owner or entrepreneur and your brand’s been around for a while, it’s inevitable that there will come a day when you will need to rebrand. The nature of life is that it’s always changing and with that, trends, interests, and opportunities in our business will change as well. Before you go ahead and uproot everything though, here are the top 4 rebranding mistakes that you should avoid!

Entrepreneurship, Marketing Tips

4 Rebranding Mistakes To Avoid

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So you’ve been working on this “side hustle” for a while now…you’ve invested time and money into gaining the skills that you need to have an authority on the topic, but for some reason, you haven’t seen any (financial) returns on those investments yet. Well, fret not! Here are five reasons why your side hustle isn’t making money and some tips and tricks on how you can fix that.

Marketing Tips, Social Media

5 Reasons Your Side Hustle Isn’t Making Money (+ How To Fix It!)

5 Reasons Your Side Hustle Isn’t Making Money

2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

Top 3 Marketing Strategies To Get Behind in 2022

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Sure, it’s great if you’ve got an active and engaged audience on Instagram, but as a small business owner, what really matters at the end of the day is your business. Don’t get so caught up in the content creation hamster wheel that you forget that Instagram is just a tool to gather leads, drive sales, and build your business. If you’re unfamiliar with selling on Instagram, here are our top three tips on how to create Instagram content that will drive sales.

Marketing Tips, Social Media

3 Tips On How to Create Instagram Content That Drives Sales

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The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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