Instagram Stories is one of the platform’s most favored features as it allows individuals and brands to showcase a more authentic side to them. So, here’s the lowdown on Instagram Story metrics that matter and how to use the analytics to inform your social media strategy.

Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.

Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!

Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?

Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!