The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social strategy is about collaborating with a business to create content that fosters community and drives results. Each business has different goals. Therefore, it’s important that the marketing strategy is specifically tailored for that individual business.
With Ultimate Sports Nutrition (USN), we focused heavily on a social media strategy that built community. With an emphasis on authentic Instagram growth, we were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!
USN, or Ultimate Sports Nutrition, is a global leader at the forefront of sports nutrition research. They focus on effective performance, weight management, energy, and wellness supplements used by professional athletes and fitness enthusiasts worldwide. Our partnership with this company has primarily focused on community growth through social media with the goal of conversions in mind.
In just three months of working together, we achieved 3 viral videos, 381k impressions on Instagram, 9k new followers on Instagram, and close to one million in reach with influencer partnerships across Instagram and TikTok.
What made our partnership so successful? Well, we tailored our strategy specifically for their audience. Here are the top three techniques that we used for social media success:
“SLG has integrated so nicely and quickly into our team. Since we are in a niche fitness industry, the learning curve can be very long. SLG has rapidly adapted to our brand, customers, and consumers. Not only have they grown our overall social media fan base, they have increased engagement, and continue to grow our ambassador team. Thanks to SLG, we are able to focus on our building our product portfolio and supporting our customer base.” – Miguel, Founder
We hope that this exposition of USN’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!