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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!

Marketing Tips, Social Media

USN: Social Strategy Case Study

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. Here are 3 reasons why you need a social media marketing strategy today.

Marketing Tips, Social Media

3 Reasons Why You Need A Social Media Marketing Strategy

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

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Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

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Prefer to develop business skills on your own time?

From social media masterclasses to the ultimate course that will take your side hustle full-time, we've got the course for you!