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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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Business referrals are when an existing client or someone in your network recommends your business to a new prospect. Referrals help to build a loyal customer base, save money on advertising, and grow your business in a sustainable way. So here’s everything you need to know about referrals.

Marketing Tips

The Power Of Referrals (+ Tips To Get More)

A smart social media strategy takes time and money, and as a business owner, it’s your responsibility to make the most of your funds. But with so many different options, how do you know which social media platform is best for you? Well, here are 3 tips to help you choose the right social media platform to use for your business.

Social Media

How To Know Which Social Media Platform Is Best For Your Business

Social media changes all the time. It’s part of what keeps things fresh and interesting for users. However, as a business owner with a lot to manage, it can be hard to stay up-to-date…but don’t worry–we’ve got your back! Here are the latest social media updates for May 2023 so that you can make informed decisions about your strategy!

Marketing Tips, Social Media

Social Media Updates: Insta Reels Features, Appointments Via DMs, + More

Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.

Marketing Tips, Social Media

How To Create A Social Media Marketing Strategy

Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!

Marketing Tips, Social Media

USN: Social Strategy Case Study

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. Here are 3 reasons why you need a social media marketing strategy today.

Marketing Tips, Social Media

3 Reasons Why You Need A Social Media Marketing Strategy

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

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Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

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