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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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Social strategy is about collaborating with a business to create content that fosters community and drives results. With Ultimate Sports Nutrition (USN), we focused heavily on authentic Instagram growth and were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!

Marketing Tips, Social Media

USN: Social Strategy Case Study

This just in: Instagram and TikTok have launched new BeReal-like features that encourage users to share raw, unfiltered photos of real life. What does this mean for your business and how can you leverage this for marketing?

Marketing Tips, Social Media

IG & TikTok Launching BeReal-like Features

An impactful marketing strategy should be specifically tailored to your business. In the case of ShareLove.Fund, a nonprofit organization, they needed a marketing plan that would help them build a consistent stream of funds to support their programming. Keep reading to learn more about how we helped them to obtain a $10,000 dollar Google Ads grant, optimize their website for donations, and build out four courses to generate revenue.

Marketing Tips

ShareLove.Fund: Marketing Strategy Case Study

Earlier this month, Pinterest quietly released its new, standalone, invite-only app called Shuffles. This iOS app allows users to put together animated collages is an exciting visual way for creatives to exchange ideas. While this new app is still in its infancy, we’re seeing a few promising things that can make it great for business. If this is your first time hearing about the app, here’s everything you need to know about Pinterest Shuffles as well as how you can use it for business.

Marketing Tips, Social Media

Pinterest Shuffles: What It Is & How You Can Use It For Business

Content batching is essential for anyone who uses social media strategically. Whether you’re a small business owner promoting your services or a nonprofit sharing about your cause, content batching streamlines the process for anyone looking to share a message through social media. So, if you’re ready to take your social media strategy to the next level, here are some tips on how you can master content batching today.

Marketing Tips, Social Media

How To Master Content Batching

The Silver Linings Group is extremely proud of the passionate community of small business owners that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Rago Brothers gain over 58k new followers and reach over 3 million impressions over the past 18 months.

Marketing Tips, Social Media

Rago Brothers: Social Strategy Case Study

If there’s one thing we can rely on Instagram for…it’s constant updates. Reels are an essential part to a well-rounded Instagram marketing strategy and it’s safe to say that we’ll continue to see a rise in these short-form videos. So make the most of your video content and get ahead by learning more about these new reels updates today

Social Media

Reels Updates: Reels & Videos Merge, Templates, Dual Camera + more!

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Success on Instagram varies for everyone. To create a successful Instagram strategy, you need to understand your business goals. Once you identify the results that you want, you can begin to outline your Instagram strategy through reverse engineering. In today’s blog post, we’ll discuss the basics of how you can reverse engineer your Instagram strategy to achieve specific goals!

Marketing Tips, Social Media

How to Reverse Engineer Your Instagram Strategy for Specific Results

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The Silver Linings Group is extremely proud of the proactive and passionate community of small business owners and entrepreneurs that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Yoga Psychology grow to over 25,000 followers and gain over 210,000 impressions in the month of July.

Marketing Tips, Social Media

Yoga Psychology: Social Strategy Case Study

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. Here are 3 reasons why you need a social media marketing strategy today.

Marketing Tips, Social Media

3 Reasons Why You Need A Social Media Marketing Strategy

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

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Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

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Prefer to develop business skills on your own time?

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