How To Know Which Social Media Platform Is Best For Your Business

As a business owner, social media marketing can be overwhelming. Instagram, TikTok, Youtube, LinkedIn, Facebook, Snapchat, Pinterest…the list goes on!

But with over 37.9% of consumers reporting that they’ve made a purchase after seeing a social media advertisement, there’s no doubt that this marketing strategy is effective and essential.

A smart social media strategy takes time and money. It’s a full time job that requires some investment. And as a business owner, it’s your responsibility to make the most of your funds.

But with so many different options, how do you know which social media platform is best for you? Well, here are 3 tips to help you choose the right social media platform to use for your business.

1. Consider the nature of your business

Every social media platform is known for something different. Keeping that in mind is paramount when making your choice. For example, Instagram specializes in stunning visuals; LinkedIn is great for sharing information; and TikTok can be utilized for engagement. 

Think deeply about your business and what makes it remarkable. Then choose the social media platform that allows you to showcase that in the best light. 

To give another example, our client, Rago Brothers, has a business in leather repair for luxury brands. We leveraged Instagram’s affinity for visuals and took their audience behind-the-scenes. By documenting the repair process and showing genuine before and afters, we were able to demonstrate expertise and grow their community to over 77k+ followers.

2. Know Your Audience

Depending on your client demographics, you may have to choose one platform over another. For example, if you’re selling trendy clothes to Gen Z, it makes absolutely no sense to invest in a Facebook marketing strategy. On the other hand, if you’re to reach an older audience in a wider niche, Facebook has proven to have the most active users. When it comes to deciding the right social media platform for your business, it’s essential to go where your audience is.

3. Understand and align on your social goals

Having an understanding of social strategy and clear social media goals will help you to choose the best social media platform to reach those targets. For example, if your aim with social media marketing is to build brand awareness, then choosing a platform like TikTok with a viral algorithm would be ideal. If instead, you’re aiming for higher conversion rates, then maybe a more link-driven platform would suit your business needs better. Aligning your social media platform with your business goals is an important part of big-picture success.

Well, there you have it–three tips to help you decide the best social media platform for your business. We recommend really honing in on one or two platforms (three MAX) and that way you can really optimize your content to speak to that audience. 

Get started on social media marketing with these articles:

• A Complete Guide To Instagram Analytics
• How To Create A Social Media Marketing Strategy
• 5 Ways Social Media Marketing Can Help Your Business Grow

Or if you need any support managing multiple social media accounts, feel free to reach out directly!