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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


In the fast-paced world of social media, platforms like TikTok and Instagram are continually evolving to meet the changing needs and preferences of their users. So, here are the top updates that you need to know about social media in April 2024.

Marketing Tips, Social Media

Social Media Updates April 2024

The social media landscape is constantly changing and as business owners, it’s our job to stay informed on best practices. So, here are the latest updates on Instagram and TikTok from February 2024.

Marketing Tips, Social Media

Social Media Updates: TikTok Cuts Ties With Universal, Flipside, + More

Start of the new year by putting the best social media marketing practices in place! Instagram and TikTok are constantly rolling out new features so here are the latest changes that you need to know in January 2024.

Social Media

Instagram + TikTok Updates Jan 2024

Instagram and Tiktok have rolled out some exciting new updates in December 2023, including changes to Reels view counts, a “nearby” Reels feed, and expanded translation tools. So here’s everything that you need to know to stay up-to-date on the latest social media news!

Marketing Tips, Social Media

Instagram & TikTok Dec 2023 Updates

Stay up-to-date on your social media strategy with the latest social media news! Here’s everything about Threads, Instagram, and LinkedIn that you need to know in November 2023.

Marketing Tips, Social Media

Social Media Updates November 2023

Having a hard time staying up to date with what’s new on all these social media platforms? No worries! We’ve got you. Here are the top social media updates that you should know about.

Marketing Tips, Social Media

Social Media Updates: Instagram Close Friends Feed, TikTok Shop, and Pinterest Collaging

Social media platforms are constantly rolling out new features so we’re here to help you stay up-to-date so that you can implement the most effective strategy for your business. Here are some of the latest social media changes that you should know about!

Marketing Tips, Social Media

Social Media Updates: Instagram Comment Replies, TikTok In-App Messaging, Threads Desktop Launch

With over 100 million downloads in just five days after launch, Threads is the hottest thing on the market right now. While this is by far the most talked about industry news at the moment, there are also a few other key updates that you should know about. Here are July’s social media updates to help you create the best marketing strategy for your business.

Marketing Tips, Social Media

Social Media Updates: Threads App, Twitter Rate Limit, TikTok Watermark-Free Downloads, + More

Social media changes all the time. It’s part of what keeps things fresh and interesting for users. However, as a business owner with a lot to manage, it can be hard to stay up-to-date…but don’t worry–we’ve got your back! Here are the latest social media updates for May 2023 so that you can make informed decisions about your strategy!

Marketing Tips, Social Media

Social Media Updates: Insta Reels Features, Appointments Via DMs, + More

Facebook Groups are a great way for businesses to extend their reach and build a loyal customer base. If you’re using this function as a core part of your social strategy, then we have great news! Meta has just launched additional features that promise to boost engagement.

Marketing Tips, Social Media

New Facebook Group Features

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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