Yoga Psychology: Social Strategy Case Study

The Silver Linings Group is extremely proud of the proactive and passionate community of small business owners and entrepreneurs that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key strategies that have made them so successful on social media.

One of the best ways to learn is through case studies, and we believe that this community of inquisitive minds might be interested in knowing exactly how we helped Yoga Psychology grow to over 25,000 followers and gain over 210,000 impressions in the month of July.

Who Is Yoga Psychology?

Yoga Psychology is a brand by Ashley Turner that offers 300-hour advanced teacher trainings for yoga teachers, therapists, and students who are interested in taking their practice to the next level. Their program integrates tools based in yoga, meditation, neuroscience, and applied depth psychology to inspire sustainable, long-term transformation. On social media, the account largely shares valuable theoretical information pertaining to healing and yoga.

What We’ve Accomplished For Yoga Psychology

Since taking on Yoga Psychology as a client, we’ve grown the account to over 25,000 followers. If you’ve been following us for a while now, you’ll know that follower-count is by no means the most important metric. So, here are some quick stats for the month of July alone:

• Over 216,000 impressions
• Over 145,000 different accounts reached
• Over 3,500 saves on content
• Over 22,000 shares on content

By sticking to our brand pillars and creating content that is shareable, save-able, and rooted in authenticity, we were able to help yoga psychology demonstrate to their existing community just exactly what they’re about and help them further expand that community of like-minded individuals.

Key Social Strategies For Success:

Regardless of the industry that your business is in, the social media marketing strategies that we implemented for Yoga Psychology hold valuable insights. Here are the top three techniques that we used:

• Clever use of saveable and shareable infographics
  • Even before implementing this social strategy, we looked at their analytics and found that their audience resonated strongly with infographics. After discovering this piece of data, we chose to lean more heavily into this strategy and it’s helped us reach an even larger share of our target audience.

• Authenticity over sharing what’s popular in the wellness world
  • While Instagram and TikTok are really pushing for trends right now, this simply wouldn’t have worked with Yoga Psychology. Instead, we chose to stick with what we stand by and loudly, and proudly share that with our audience.

• Staying true to brand pillars and creating a weekly strategy that supports that
  • During the onboarding process with new clients, we discuss potential strategies and brand pillars so that all day-to-day social strategies are aligned with the greater mission. By sticking to the previously outlined brand pillars and creating content that supports that, we were able to make sure that every piece of content that performed well reflected authentically back at our goals.

We hope that this exposition of Yoga Psychology’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!