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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?

Marketing Tips, Social Media

Social Listening: What It Is, Why It Matters, Tools To Get Started

Social media marketing is a cost effective way for businesses to reach potential customers and build brand loyalty. But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability are some of the main drawbacks to hiring your own team. So, what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.

Entrepreneurship, Marketing Tips

5 Reasons Why You Should Hire A Social Media Agency

Facebook Groups are a great way for businesses to extend their reach and build a loyal customer base. If you’re using this function as a core part of your social strategy, then we have great news! Meta has just launched additional features that promise to boost engagement.

Marketing Tips, Social Media

New Facebook Group Features

This just in: Instagram and TikTok have launched new BeReal-like features that encourage users to share raw, unfiltered photos of real life. What does this mean for your business and how can you leverage this for marketing?

Marketing Tips, Social Media

IG & TikTok Launching BeReal-like Features

Earlier this month, Pinterest quietly released its new, standalone, invite-only app called Shuffles. This iOS app allows users to put together animated collages is an exciting visual way for creatives to exchange ideas. While this new app is still in its infancy, we’re seeing a few promising things that can make it great for business. If this is your first time hearing about the app, here’s everything you need to know about Pinterest Shuffles as well as how you can use it for business.

Marketing Tips, Social Media

Pinterest Shuffles: What It Is & How You Can Use It For Business

If there’s one thing we can rely on Instagram for…it’s constant updates. Reels are an essential part to a well-rounded Instagram marketing strategy and it’s safe to say that we’ll continue to see a rise in these short-form videos. So make the most of your video content and get ahead by learning more about these new reels updates today

Social Media

Reels Updates: Reels & Videos Merge, Templates, Dual Camera + more!

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Success on Instagram varies for everyone. To create a successful Instagram strategy, you need to understand your business goals. Once you identify the results that you want, you can begin to outline your Instagram strategy through reverse engineering. In today’s blog post, we’ll discuss the basics of how you can reverse engineer your Instagram strategy to achieve specific goals!

Marketing Tips, Social Media

How to Reverse Engineer Your Instagram Strategy for Specific Results

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A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It outlines your business’ goals and details the specific steps that you will take to achieve those results via social media marketing. Here are 3 reasons why you need a social media marketing strategy today.

Marketing Tips, Social Media

3 Reasons Why You Need A Social Media Marketing Strategy

2022 is less than one month away and if you’re an entrepreneur or small business owner in the wellness space, then you want to make sure that your product or service is optimized for sales once January hits. Make sure that your business’s marketing strategy is up to date by implementing these top three marketing strategies in 2022.

Marketing Tips

Top 3 Marketing Strategies To Get Behind in 2022

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With an estimated 1.074 billion monthly users worldwide, Instagram is one of the leading social media marketing platforms for small businesses to build recognition and expand their customer base. If you’re new to Instagram, planning on converting your personal account to a business account, or are looking to uplevel your business’ social media presence, this ultimate guide to Instagram will help you leverage the platform for more revenue.

Marketing Tips, Social Media

The Ultimate Guide to Instagram for Small Businesses and Entrepreneurs in 2022

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The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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