About US

Services

CLIENTS

BLOG

CAREERS

CONTACT US

The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on Mindful Marketing - we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


bringing breath to business

Come sit with us… Grab a coffee (or wine- we won’t judge). We’re here to tell you why we do what we do, and how we hope to help entrepreneurs and businesses all over the world. 

We specialize in digital marketing, social media management and small-business consulting for brands, individuals and companies in the wellness, lifestyle and retail spaces. You probably hear something similar to that all the time, right? Keep reading… 

• We’re straight shooters and believe in a no BS approach to everything we do.
• We’re hybrid thinkers. Not sure what we mean? Keep reading to find out.
• We walk the walk AND talk the talk. We are health and wellness junkies.

so, here’s what really makes us different:

Find out what a "Hybrid thinker" is

Hey! We’re The Silver Linings Group.

Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got the digital marketing package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

I Want To See All The Services!

Curious about what we offer?

Explore monthly social media strategy packets, banding consultation, graphic design, and more!

Hey! I'm Danielle!

I'm the part-time yoga instructor and full-time fur mom behind this digital marketing agency!

I founded The Silver Linings Group (SLG for short) in 2016, after seeing a need for businesses to be accurately represented by outside sources. Many of my friends were shelling out big bucks for social media services that they weren’t happy with. Not only were they not seeing a return on their investment - but they weren’t getting represented in the correct way, or in a way that felt true to who they were.

With nearly 10 years of marketing experience and my passion for the health and wellness space, I created The Silver Linings Group. What started as a few clients and friends of friends, has turned into 20+ amazing clients from all walks of life, multiple social media managers all over the US, talented graphic designers and various other dedicated individuals around the globe.  

Don’t get it twisted - we write 90% of our e-mails from yoga pants, take conference calls in sweats, on the couch, likely cuddled up with some kind of 4-legged child — but we love what we do, and we’re driven, dedicated and relentless when it comes to marketing your business and helping you become as successful as humanly possible. 

GET TO KNOW US

Let's work together

Learn More

Strategic Digital Marketing 

Cultivate brand recognition and reach new customers with the creation of original content, a custom social media posting plan,
e-mail marketing strategy, lead generation initiatives and more. Create a sustainable ecosystem supporting your brand while reaching your target customers and driving conversions. 

Social Media Management 

Increase brand presence and generate leads with an all-inclusive package that consists of daily social media posts, optimized engagement, implementation of growth strategies, and creation of all social media content. 

Get Started

Learn More

Learn More

GRAPHIC DESIGN 

Improve brand presence & awareness with a cohesive and unique graphic design aesthetic that visually represents your brand. Choose from: logo design, brand guide creation, social media graphics, graphics for advertisements and more. 

Get Started

Get Started

Strategic Digital Marketing 

first off, what is strategic marketing?

strategic marketing is the process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company's objectives and how to achieve them.

BACK

We create a strategic marketing plan specific to your business and industry - to reach (and exceed) your goals. We then work each month to deliver you the best results possible.

We do this through the Following tactics: 

+ Social Media Strategy
+ E-Mail Marketing
+ Lead Generation Initiatives
+ SEO 
+ Paid Ads Strategy (Facebook, Google, Instagram & More) 
+ Stunning Graphic Designs (social media, print and digital collateral & more)
+ An Engaged Community (both online and through our support)
+ A Dedicated Team - Driven to Help Your Brand Succeed 

What To Expect

FIRST, We’ll start off with a 90-minute kick-off call. This helps us both learn to understand each other — how we work, how you work and what you really want to be at the root of your strategy.

THEN, SLG will create a master strategy Google Doc. This is what comes before the PDF deck with pretty pictures. It gives us all a chance to collaborate, edit and revise what goes into the strategy. The strategy will not only include IDEAS, but also ACTION ITEMS and ways the strategy can be put into motion. 

AFTER THAT, comes the pretty pictures and fun fonts. We create a custom, branded Strategy deck for you.

THEN, comes the fun stuff. How do we make it happen? We can work for you to put this strategy into action (through the various services listed above), or we can help guide you along the way (think of us as your accountability buddy)… the choice is yours. 

Let's Do It!

- Sarah Briginshaw, founder of Sarza Store

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

SIGN UP!

Social Media Management

facebook, instagram, twitter, youtube, pinterest, google, tumblr… it’s a lot to manage!

Our most POPULAR SLG service… Social Media Management!

BACK

We’re here to handle all the different aspects of social media and marketing engagement for your business so that you can increase your brand presence and generate leads mindfully. For custom content creation, daily social posts, optimized engagement, and proven growth strategies all in one neat little bundle, we offer an all-inclusive monthly package. 

What To Expect

FIRST, we have a 60-minute kick-off call to go over your goals, current strategy and specific pain-points you may want to address.

THEN, we take a deep dive into your brand and offerings to learn your voice, your current community, target demographic & more. From here - we provide suggestions for updates on any/all social platforms before we begin sharing new content. 

AFTER THAT, we work on creating your editorial calendar. THIS is where it gets fun. Together we come up with how many posts per week you want to share - and then you sit back, relax and let us get to work. We use Google Docs to collaborate on written content, and various platforms to collaborate on visual/graphic content. We will show you a preview of your Instagram grid, all post copy (including hashtags and strategy) and more. You approve the content - we post and optimize it. 

DON’T FORGET, we can work on other initiatives (depending on your plan) like Instagram stories & strategy, Facebook pages and groups, YouTube channel optimization & setup & more. The possibilities (and platforms 🙃) are endless. The common thread? We want to reach more people and communicate your message effectively and clearly — all while taking some work (and stress) off of your plate. 

Let's Do It!

- Tobi Kundid, Owner/Director of Tovami Yoga Studio

Learn More About Our Clients

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

get the full story

get the latest social media tips and exclusive marketing offers by signing up for our newsletter!

SIGN UP!

Graphic Design

you only make one first impression…let great design speak for your brand

BACK

In today’s visually saturated world, great design is what makes your brand stand out. Whether you’re looking for a new logo for your business, direction on how to build a visual concept for your brand, graphics for social media, or stunning images for your website, we’ve got the graphic design solution for you.


Services:

Branding & Logo Design
- Social Media Graphic Creation
- Infographic Design
- Business Card and Letterhead
- Packaging Design
- Illustrations or Graphics

Let's Do It!

graphic design samples

The Silver Lining Group’s strategy encompasses much more than simply displaying beautiful imagery - since working with them we have grown our following, increased engagement and grown our influencer network which has helped us to achieve our goals and taken our platforms to the next level.  

- Sarah Savidge, Marketing Director, Vikasa Yoga 

FREE RESOURCES FOR ENTREPRENEURS, BUSINESSES & BRANDS

Just because we work from cozy nooks wearing yoga pants doesn’t mean we don’t take our work seriously.

SIGN UP!

Policies

The Silver Linings Group 2019