ShareLove.Fund is a 501(c)3 nonprofit organization that empowers at-risk youth and incarcerated women with vocational yoga degrees.
They wanted to invest in organizational infrastructure to create a sustainable pipeline of funds to support their nonprofit programming by redesigning the website, investing in email marketing, and creating a passive income source through online yoga teacher training courses.
project details:
Website redesign
Ongoing full-scope social media management across all platforms
monthly email marketing campaigns
Digital Course Development & Marketing
Ashley Share
Founder and CEO of ShareLove.Fund
Danielle and Gillian hit the ground running with their soup to nuts full scale branding and digital marketing solutions. They honed in on our best products and developed a winning sales strategy enabling us to surpass our bottom line goals within a year!
"SLG is a must for any fast growing start-up!"
Social MEdia Strategy & MAnagement
ShareLove.fund had a strong vision for their educational offerings, but without brand awareness, building trust and driving course sales was a challenge.
We helped grow their visibility across platforms through strategic content creation and full-scope social media management.
Agency responsibilities:
- Social Media Strategy Development: develop a cross-platform strategy focused on increasing brand awareness, building trust, and supporting course sales and fundraising goals
- Content Planning & Editorial Strategy: plan monthly content calendars that balance education, storytelling, community engagement, and promotional content
- Content Creation & Publishing: create and schedule organic content across platforms, including graphics, reels, educational posts, and repurposed assets
- Community Management: monitor comments and messages, engage with followers, and maintain a responsive brand presence online.
Content that establishes trust
a sneak peek at core kpis
Instagram & Facebook - 90 Days
Youtube & LinkedIn - 90 Days
Website Design & Development
We redesigned and developed ShareLove.Fund’s website to better communicate their mission, build trust, and create a clearer path toward donations, course enrollment, and community engagement.
Agency responsibilities:
- Website Strategy & Development: develop a conversion-focused website strategy centered on user experience, trust-building, and clear audience pathways
- Copywriting & Creative Design: write website copy and design custom visuals that communicate the brand’s mission in a clear, engaging, and cohesive way
- Tech Integrations & Optimization: implement backend integrations, forms, automations, and platform functionality to support donations, course enrollment, and overall site performance
Homepage
Before
After
donate page
Before
After
monthly email marketing campaigns
We manage monthly email marketing campaigns to keep donors and community members engaged, strengthen trust in the organization’s mission, and drive awareness around fundraising initiatives, and drive yoga course sales.
Agency responsibilities:
- Campaign Planning & Strategy: develop monthly email campaigns that support fundraising initiatives and drive course sales
- Email Design & Development: write, design, and build branded newsletters that communicate the organization’s mission clearly and encourage action
- Analytics & Optimization: monitor campaign performance and refine messaging, content, and CTAs to improve engagement and conversions
sample email campaign
kpis to note
Monthly Newsletter Campaign Performance
Audience Growth
Industry Benchmarks
