Hudson & Vine is an online retailer of unique and high quality home and garden products who have exclusively partnered with artisanal suppliers around the world to help make your home its most beautiful.
Our partnership entails working with Hudson & Vine to grow their online social media presence with the goal of increasing sales and expanding their business.
project details:
Social media strategy & deveopment
Ongoing full-scope social media management across all platforms
strategy & development:
Since 2022, we’ve worked with Hudson and Vine to develop a social media strategy focused on driving product sales. Through a blend of organic content, paid social, and a targeted Pinterest strategy, we helped boost brand awareness, attract new customers, and turn visibility into conversions.
Agency responsibilities:
- Multi-Channel Social Strategy: create a tailored strategy across organic social, Pinterest, and paid media designed to support e-commerce sales while increasing brand visibility and reach
- Campaign Mapping: plan goal-oriented campaigns that leverage seasonal timing, consumer behavior, and fresh trends
- Analytic & KPI Tracking: define clear metrics for success (e.g. saves, CTR, conversions, ROAS) and used those benchmarks to guide content adjustments and ad spend distribution
leveraging social media to drive conversions
a sneak peek at core kpis
Website visits directly from Instagram & Facebook
Sales driven from Pinterest
full scope social media management:
We manage every aspect of their social media presence from content creation to publishing, engagement, and performance tracking.
Agency responsibilities:
- Content Creation & Publishing: end-to-end content production from copywriting and design to scheduling and optimization
- Community Growth: manage audience interactions and implement growth tactics that build relationships, boost visibility, and convert engagement into loyal customers
- Analytics & Crossposting: track performance across platforms, analyze what drives engagement and sales, and optimize content through strategic cross-posting to maximize reach and impact.
content Creation, community management, analytics, and publishing key components of our social media management services
