So you’ve created a social media marketing strategy for your business. Now what? Well, the next step is to actually create content! The nature of social media is that it’s always changing so to help you stay inspired and up-to-date with current trends, here’s a content cheat sheet with 5 fresh social media post ideas for 2023!
Social media marketing is one of the most efficient marketing avenues. It takes a relatively small amount of money and time, and promises huge returns. But so much has changed in social media…how do you know what works and what doesn’t? Well, despite the fact that details change, a smart social media strategy follows timeless core principles. So, here’s how to create a social media marketing strategy for your small business.
A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!
Hudson & Vine’s social strategy focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!
Social media marketing (SMM) is economical and advantageous in increasing global reach, building brand presence, and fostering brand relationships which lead to increased sales down the line. So, if you need a little motivation to optimize your social media strategy, here are 5 ways SMM can help your business grow.
A lot has happened this past year and as usual, that applies to Instagram as well. If the last time you looked at your social media strategy was sometime this past summer, we’re sorry to inform you that your tactics may be outdated. To help you prepare for the new year and your best Instagram year yet, here’s everything you need to know for a killer 2023 Instagram Strategy!
Social listening is the hottest new topic in marketing. Because of social media, customers now have a public platform to voice their critiques and concerns. As a business, monitoring those comments and responding thoughtfully is now more important than ever. So, what is social listening, why does it matter, and what are some tools that you can use to get started?
Social media marketing is a cost effective way for businesses to reach potential customers and build brand loyalty. But as a business owner, it might not be something that you want to do in-house. Employee management, software costs, and lack of scalability are some of the main drawbacks to hiring your own team. So, what’s the solution? Outsourcing! Here are five reasons why you should hire a social media agency.
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.
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