Women’s Earth Alliance: Social Strategy Case Study

A social strategy optimizes your marketing efforts on social media to help you meet your goals. With Women’s Earth Alliance, a nonprofit organization that strives to protect the environment and empower women’s leadership, we aimed to not only expand their community, but engage their followers and inspire them to take action as well. In our past year working together, we grew their audience by over 15k, gained over 1 million impressions on social media, and reached over 483k different accounts. How did we hit these numbers in a notoriously difficult industry? Keep reading to find out!

Who is Women’s Earth Alliance?

Women’s Earth Alliance (WEA) is a nonprofit organization on a mission to protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership. They came to us with the goal of integrating a more dynamic social media strategy to build an engaged community of organization supporters.

What Have We Accomplished For Women’s Earth Alliance?

In the past year, we grew their Instagram audience by over 15k. In 2021, we gained over 1 million impressions and reached over 483k different accounts!

Key Social Strategies For Success:

• Dynamic Content Strategy:
  • Integration of various dynamic content types (graphics, reels, videos, IG lives, + more) to build an engaged community of organization supporters.
    
• Paid Strategy: Community Growth:
  • Curation of authentic, branded, unique, eye-catching creative content that increased shares and saves. Over 22k shares were achieved in June 2022.
    
• Leveraging Educational Content:
  • Creation of custom, branded, and educational graphics to drive saves, shares, and therefore growth.
    
• Establishing A Consistent Brand Voice:
  • Establishing a strong brand voice that is authoritative yet welcoming for potential community members, donors, partners + more.

We hope that this exposition of Women’s Earth Alliance’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!