Social Media Updates: Instagram Comment Replies, TikTok In-App Messaging, Threads Desktop Launch

Social media platforms are constantly rolling out new features so we’re here to help you stay up-to-date so that you can implement the most effective strategy for your business. Here are some of the latest social media changes that you should know about!

Instagram Adds New Comment Reply Option

Instagram is testing a new feature that allows creators to share comments from any public post or Reel to Stories (and future Reels). This is nothing new in the social media space as TikTok and Youtube already have these capabilities, but once it officially launches on Instagram, it’ll drive even more engagement. This feature can be best leveraged for Q&As and interconnected series.

Instagram Testing The Option Share Feed Posts With ‘Close Friends’ Only

Instagram rolled out the ability to limit certain stories to “close friends” in 2018 and now they’re expanding this idea to feed posts. Social media is seeing a shift towards engagement in enclosed group spaces, and this new update is something that they’re testing with that idea in mind.

TikTok Explores New In-App Messaging and Engagement Options

While nothing’s official yet, rumor has it that TikTok’s looking to expand their in-app messaging options. They recently posted new job listings for positions that specifically work on social engagement features. This means that we could potentially see more messaging, sharing, and in-stream chats in the future.

For your business, this could mean that TikTok could be an even stronger platform to build brand loyalty and conversions down the line. At the moment, what sets TikTok apart from other social platforms is their algorithm and potential for virality. But with this new direction in community development and growth, it could mean much more for businesses hoping to build loyalty and trust.

Threads expands features in web app

When Threads first launched, the web version was pretty limited in functionality. You could view  a user’s profile, but that was about it. After this update, users can now view their feeds, engage with posts, and even post from a desktop browser. This feature expansion will make things a lot easier for those working in the social media space to manage accounts.

That’s all the most important social media news for now! As always, we’ll let you know if anything else comes along. In the meantime, follow us on social for more rapid updates!