USN: Social Strategy Case Study
Social strategy is about collaborating with a business to create content that fosters community and drives results. Each business has different goals. Therefore, it’s important that the marketing strategy is specifically tailored for that individual business.
With Ultimate Sports Nutrition (USN), we focused heavily on a social media strategy that built community. With an emphasis on authentic Instagram growth, we were able to achieve three viral videos, 381k impressions, and reach just under 1 million accounts with influencer partnerships in just three months. What were some key tactics that went into play? Keep reading to find out!
Who is USN?
USN, or Ultimate Sports Nutrition, is a global leader at the forefront of sports nutrition research. They focus on effective performance, weight management, energy, and wellness supplements used by professional athletes and fitness enthusiasts worldwide. Our partnership with this company has primarily focused on community growth through social media with the goal of conversions in mind.
What We’ve Accomplished For USN?
In just three months of working together, we achieved 3 viral videos, 381k impressions on Instagram, 9k new followers on Instagram, and close to one million in reach with influencer partnerships across Instagram and TikTok.
Key Social Strategies For Success:
What made our partnership so successful? Well, we tailored our strategy specifically for their audience. Here are the top three techniques that we used for social media success:
- Influencer Partnerships For Reach
- Social proof is the name of the game. By selectively implementing influencer marketing and brand ambassadorships, we were able to reach more customers and build brand awareness. These partnerships led to an ongoing combined reach of just under 1 million individuals.
- Social proof is the name of the game. By selectively implementing influencer marketing and brand ambassadorships, we were able to reach more customers and build brand awareness. These partnerships led to an ongoing combined reach of just under 1 million individuals.
- Creative Video For Exposure
- We took advantage of Instagram’s recent preference for videos and rapidly adapted our strategy. Our social strategy included prioritizing Reels with popular audio above static feed posts for viral results.
- We took advantage of Instagram’s recent preference for videos and rapidly adapted our strategy. Our social strategy included prioritizing Reels with popular audio above static feed posts for viral results.
- Prioritizing Value, Education, and Entertainment
- While it’s important to promote your products and services as a business, too much can actually push your customers away. We listened to their audience and gave them what they were looking for. Our social strategy shifted from product/sales-based content to value, education, and entertainment-based content which resonated with a broader audience and kept users engaged.
A Word From USN Themselves:
“SLG has integrated so nicely and quickly into our team. Since we are in a niche fitness industry, the learning curve can be very long. SLG has rapidly adapted to our brand, customers, and consumers. Not only have they grown our overall social media fan base, they have increased engagement, and continue to grow our ambassador team. Thanks to SLG, we are able to focus on our building our product portfolio and supporting our customer base.” – Miguel, Founder
We hope that this exposition of USN’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!
