The Ultimate Guide to Instagram Grid Pinning: what it is, how to do it, strategies + more!

Earlier this month, Instagram rolled out grid pinning. This new feature allows brands, businesses, and creators to “pin” or essentially save up to three of their feed posts to the top of their grid.

In the video below, Adam Mosseri, Head of Instagram says, “your profile is your place, so we’re looking for more ways to give you control over that experience.”

So, what does this new feature mean for your business’ Instagram and how can you leverage it to your advantage?

What Is Grid Pinning?

The concept of pinning content has been around for a while. From other social media apps like Twitter and Tiktok to even messaging apps like Whatsapp, pinning content allows you to keep the best of your best at the forefront of your audience’s mind.

With grid pinning, businesses can spotlight specific feed posts in strategic ways. Whether you’re driving back to the link in your bio, cueing new followers to save popular posts, or introducing your brand, grid pinning can give you an upper hand when it comes to showcasing your business.

How Do I Pin A Post?

1. Navigate to the post that you want to pin

2. Tap the three small dots in the upper right hand corner

3. A menu will appear with a list of actions that you can take with that post

4. Select “pin to profile”

5. Congrats! You’ve pinned a post and it will now stay at the very top of your profile grid.

What Types Of Posts Should I Pin?

The best Instagram marketing strategy is always going to be tailored specifically for your business but to give you some ideas on how you can leverage this new feature for higher returns, check out these suggestions below.

• Get More Followers: pin three posts or reels that got the most saves to convert visitors to followers.
• Get More Sales: pin three posts or reels that showcase your services. Mix and match these with client testimonials and make sure that there’s a cover or title so your audience knows exactly what they’re getting into.
• Get More Views: pin three quality pieces of content that didn’t get as much exposure as you would’ve liked.
• Get More Engagement: social media is all about engagement and quality conversation. Pin posts that generate conversation and encourage new potential audience members to engage. Make sure to pin comments within these posts to and reply to comments in order to keep the conversation going!
• Get More Brand Awareness: use your pinned posts to give your audience more context about your business! You can use this to dive into your business’ backstory, answer some FAQs, showcase client testimonials, or even share your core principles. Humanizing your brand helps to build that know-like-trust factor which eventually helps with conversions.

Notes To Keep In Mind:

• You can only pin up to 3 posts! Once those three are pinned, you’ll have to unpin one to make space for a new pin.
• Pinned posts appear in the order in which they were pinned with your most recently pinned posts being the first one on your grid. Use this to tell a story or create a logical flow for your followers!
• When a post is pinned, it no longer appears in its original space on the grid. When you unpin it, it returns to its original placement on the grid.
• If you upload a new post that is not pinned, it will appear after all pinned posts.

There you have it, the ultimate guide to Instagram grid pinning. Have you already utilized this feature? What are some cool ways that you’ve seen brands and businesses utilize this new feature? What are some