The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Earlier this month, Instagram rolled out grid pinning. This new feature allows brands, businesses, and creators to “pin” or essentially save up to three of their feed posts to the top of their grid.
In the video below, Adam Mosseri, Head of Instagram says, “your profile is your place, so we’re looking for more ways to give you control over that experience.”
So, what does this new feature mean for your business’ Instagram and how can you leverage it to your advantage?
The concept of pinning content has been around for a while. From other social media apps like Twitter and Tiktok to even messaging apps like Whatsapp, pinning content allows you to keep the best of your best at the forefront of your audience’s mind.
With grid pinning, businesses can spotlight specific feed posts in strategic ways. Whether you’re driving back to the link in your bio, cueing new followers to save popular posts, or introducing your brand, grid pinning can give you an upper hand when it comes to showcasing your business.
1. Navigate to the post that you want to pin
2. Tap the three small dots in the upper right hand corner
3. A menu will appear with a list of actions that you can take with that post
4. Select “pin to profile”
5. Congrats! You’ve pinned a post and it will now stay at the very top of your profile grid.
The best Instagram marketing strategy is always going to be tailored specifically for your business but to give you some ideas on how you can leverage this new feature for higher returns, check out these suggestions below.
There you have it, the ultimate guide to Instagram grid pinning. Have you already utilized this feature? What are some cool ways that you’ve seen brands and businesses utilize this new feature? What are some