3 Tips On How to Create Instagram Content That Drives Sales
Sure, it’s great if you’ve got an active and engaged audience on Instagram, but as a small business owner, what really matters at the end of the day is your business. Don’t get so caught up in the content creation hamster wheel that you forget that Instagram is just a tool to gather leads, drive sales, and build your business.
This is where a strong Instagram strategy comes into play. When you carefully plan out your content pieces so that they lead organically to your offers, the whole process of converting your Instagram audience into paying customers becomes much easier.
If you’re unfamiliar with selling on Instagram, here are our top three tips on how to create Instagram content that will drive sales.
1. Utilize Instagram to Build Your KLT (Know, Like, and Trust) Factor
That KLT Factor is what sets you apart from your competitors. When someone knows, likes, and trusts you, not only are they more likely to convert into a paying customer, they are also more likely to convert faster.
The KLT factor helps people see you as an authority, helps make them feel like they know you, and also helps get people to trust you–all leading to faster conversions.
Our favorite tactics to build the KLT factor on Instagram include creating posts that share the following:
- Testimonials: when you share client wins, results, and stories, you provide social proof that you are an expert on the matter and have actually made a difference for your clients. An easy way to share these testimonials on Instagram is simply by screenshotting the positive feedback and sharing it through a carousel post!
- Kickass Content: don’t hide all your best tips. You need to share value through kickass, educational content so that your audience thinks, “WOW, X really knows what they’re talking about.” If you’re always saying what everyone else is saying, then how are you any different? Don’t be afraid to stand out.
- Authentic and Vulnerable Stories: when you give your audience an honest peek at what it really takes to be a business owner, you become that much more relatable. After all, it’s not all peaks, is it?
2. Write Your Captions With Your CTA In Mind
The key to conversions is having a powerful caption. You need to get our audience to pause, read, and then take action. Need some tips? We recommend structuring your caption like a hamburger! 🍔
- Top Bun: strong hook. What’s going to make your audience stop scrolling? Give them a sneak peak of what’s in your caption/content
- Meat (or Non-Meat) Center: the value/information/story. The middle of the caption is where you put your value. Make it easy to scan/scroll with bullets, emojis, and clear spacing breaks.
- Bottom Bun: call to action. This is where the conversion happens. What are you asking your audience to do? Save? Share? Visit your website? We don’t get the results we want unless we ask!
3. Create Content Specifically for your ICA (Ideal Client Avatar) and Niche
You’ve got the content creation down pat but for some reason, your followers aren’t converting…this might be because you’ve attracted the wrong audience! If the content you’re sharing is scattered all over the place and doesn’t always relate directly to your offer, then of course your followers aren’t going to bite! If your audience doesn’t even know your purpose on the platform, then how can you expect that they’d buy into your offer?
Solution: niche down and create content specifically for your ICA.
The more you niche, the more you realize it’s POWER. When you niche, you also get even MORE clear on who your ICA is and can create content that speaks specifically to them.
Here are some tips on what you should create content around:
- Their fears, desires, and aspirations. Learn what your clients want personally and professionally, and support them through your content. This can come in the form of friendly reminders, personal stories, and even direct messages (if you have the time)!
- Their values and buying habits. Learn what makes them tick & what’s important to them on a foundational level. (Think: working remotely & never having to get dressed up vs. wanting a high-power corporate job where appearance is everything) Also, what’s important to them when it comes to spending 💰- what adds VALUE in their mind? This will help you better proposition your offer so that it aligns with what they’re looking for.
- Their problems and the potential solutions they’re searching for. Learning about what your potential clients are struggling with allows you to better create a service or product that resolves that. Creating content that speaks specifically to these challenges can be inspiring and also point them in the direction of your offer.
Knowing what to share on social media to convert is just the tip of the iceberg when it comes to building a profitable business. If you’re ready to take your side hustle or passion to the next level and finally create a sustainable business for yourself, join the waitlist for our Side Hustler to CEO course!
This program gives you access to weekly calls for accountability, comprehensive guides to keep you on track, a custom protocol to fit your needs, and the tools to keep your business profitable and moving forward even after the program completes.
Join the waitlist (it’s free) at https://danielleabele.com/side-hustler-to-ceo-waitlist and in the meanwhile, feel free to reach out with any questions that you may have on social media and business strategy by leaving us a comment down below!
