Great content is at the center of growth. On social media, content is what attracts an audience; gets them to know, like, and trust you; and eventually, convert into a paying client. 

Think about it–you’re someone casually scrolling through Instagram and an engaging post about how to use Instagram reels catches your eye. You then click into the person’s profile and if the rest of their feed is full of selfies and lifestyle snapshots, then you’re probably just going to like the post and continue scrolling. If instead, you find other pieces of content that also talk about social media and add value, then you’ll probably stay and follow the account.

That’s not to say that you can’t share selfies and lifestyle content…it’s just a matter of knowing when to and what you’re adding by doing so.

Three of the most important things that your content should do are: educate, build authority, and share your story.

These factors build brand recognition and help a client begin to trust and build a relationship with you.

Remember, every piece of content serves a purpose.

To help you get started, here are 30 content ideas to share on Instagram, Youtube or TikTok this month.

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Value Content: Educate! What do you know that your potential client doesn’t? 

Here are 10 value-based content ideas:

1. Create a beginner’s guide
2. Teach a 3-step system
3. What your niche struggles with
4. Common industry misconceptions
5. An important step in your process to get results
6. Answer frequently asked questions
7. 3 things that work and don’t work in your industry
8. Make a checklist for getting an important step done
9. Shout out additional resources
10. Tease industry secrets

Viral Content: Build authority. How can you get seen by new prospects?

Here are 10 viral content ideas:

1. Share an “opposing” opinion about a fad / bad industry trend
2. Offer commentary and alternatives to a common business path or trajectory
3. Share an inspiring quote that has already gone viral
4. Pull a trend from a separate industry and apply it to yours
5. Share a thought-provoking or challenging perspective
6. Share a funny quote or meme
7. Create a before and after to demonstrate growth
8. Write an open (and maybe humorous) letter
9. Conduct a social experiment
10. Reveal industry hacks

Personal Content: Share your story. Why are you the right person to be their mentor?

Here are 5 personal content ideas:

1. Share a pivotal, exciting, or scary moment from your “story”
2. Give a roadmap for how you landed your dream client
3. Tell the story behind your biggest failure and what you learned from it
4. Share how you define “success”
5. Reflect on how your mindset has changed through different phases of your life (and business)
6. Share the best advice you ever got and how it impacted you
7. Talk about why you started your entrepreneurial journey
8. Highlight how you overcome obstacles in business and life
9. Share advice you would give your past, present, or future self
10. Find and share a deep moment that defined you

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Creating a balanced content strategy will ensure that your marketing and lead generation efforts are goal-driven. This builds your community and makes conversion easier down the line.

Content in 2021 is no longer about posting pretty pictures and sharing 2000 character long posts–it’s about creating viral, valuable, and personal pieces. When you’re stuck on what to share, look back to this post and use it as a sounding board to get the juices flowing