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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Having an Ideal Client Avatar (ICA) is essential for a sustainable and profitable small business marketing strategy. These five steps will help you get crystal clear on who you’re selling to so that you can streamline your marketing strategies.

Entrepreneurship, Marketing Tips

How To Create Your Ideal Client Avatar (ICA)

How To Create Your Ideal Client Avatar (ICA) Thumbnail

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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Yes I Am!

Are you an entrepreneur?

Whether you're just starting to build your brand or are looking to scale it, we've got business package for you!

This Is The One For Us!

Are you a business?

From email newsletters to social media strategy, let us help with all aspects of your digital marketing strategy. 

check out our resources!

Prefer to develop business skills on your own time?

For more tips and tricks on taking your business marketing to the next level, check out our blog!