Stay up-to-date on your social media strategy with the latest social media news! Here’s everything you need to know in November 2023.
Threads
With Threads surpassing almost 100 million monthly users according to Zuckerberg, it’s safe to say that it’s one of the fastest growing social media platforms out there. Here are the latest updates and expansions to the app:
- Adds Instagram profile tags, polls, and gifs to expand user engagement
- Cross-promoting across Instagram and Facebook by showing Threads posts in the feed of the other apps
- Working on an API but is cautious about featuring too much news and publications-based content
Instagram
Instagram is a household name when it comes to social media platforms but because of its size and reputation, Meta needs to be a little more selective about testing new features. This is also partially why updates have been rolling out at a slower pace but here’s something new that you can use to boost visibility:
- Instagram adds polls in comment streams and feed posts and reels. This feature prompts more engagement and can be a great feature to use when assessing audience opinion.
LinkedIn
The most popular choice for networking professionals. Here’s what the platform has changed in the last few weeks:
- Updates and expansions to collaborative articles with a “top contributors” section, more reader reactions, and better browsing capabilities. Collaborative articles start out with an AI-generated prompt and calls on specific LinkedIn users to share their expertise on the chosen topic. This feature facilitates professional, in-depth, and nuanced conversations about the topic of choice. The new updates allow experts in the field to position themselves with authority and allows readers to scan for new information with more ease.
There you have it–the top social media news for November 2023! Which of these are you most excited for and which would you like to hear us expand more on?