The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
What’s the one thing that we always preach about social media strategy? That’s right…consistency. Without consistency, your creative content and time spent engaging all go to flames. But in order to show up consistently, you have to develop a strategy that’s right for you.
That’s exactly what we helped Danielle Levy do. We helped her figure out a sustainable and authentic social media strategy that worked for her schedule and in one quarter, we were able to increase reach by 2,445%, up impressions by 3,009%, and improve engagement by 2,108%. So how did we do it? Keep reading to find out!
Danielle Levy is an integrator and COO who helps bold business owners scale and grow their genius so that they can offload operations and implement systems that run smoothly instead. She came to us with the goal of creating a sustainable and consistent social media presence while fostering an authentic audience.
With a heavy focus on Instagram strategy and community growth, we are able to hit the following numbers in just one quarter: +2,445% reach +3,009% impressions +3,108% engagement, and 1,112 new followers.
Our social media marketing strategy consists of rotating between various content pillars, utilizing Danielle’s fun brand colors, to add value and educate her audience on how her services may be beneficial.
Personality needs to shine front and center when you’re a small business owner. Danielle is the face of her brand so by showcasing personal life photos and emphasizing the importance of work-life balance, we’re able to demonstrate that she practices what she preaches.
Instagram stories is one of the most intimate functions of the platform and by prioritizing daily stories with lots of polls and community engagement questions, we’re able to gauge audience interests and build brand trust
We hope that this exposition of Danielle Levy’s social media marketing strategy was helpful in demonstrating just how you can leverage different social media functions to help you cultivate community and build brand awareness. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!