Content Cheat Sheet: 5 Fresh Social Media Post Ideas for 2023
So you’ve created a social media marketing strategy for your business. Now what? Well, the next step is to actually create content! The nature of social media is that it’s always changing so to help you stay inspired and up-to-date with current trends, here’s a content cheat sheet with 5 fresh social media post ideas for 2023!
1. Use Original Audio In Reels
Instagram has been all about the trending audio for a while now but we’re starting to see a shift towards voiceovers and original audio. Using your own sound puts your brand at the center of your content. It gives you more flexibility to showcase your products and services creatively. You can still use another track in the background but use your own audio to personalize the experience.
Need some ideas? Try this:
- Brainstorm a funny skit or customer story
- Create a how-to with your products or audio
- Get up close and personal and answer your customers’ questions
2. Start A Series
Part of the reason why Netflix was so successful was the binge-factor. Create your own short series on social media so that when one of the posts goes viral, audience members are brought back to the series and encouraged to watch more of the content you’ve already created. A series can also give you the time and space to have more in-depth conversations.
Need some ideas? Try this:
- Break down educational concepts that pertain to your business
- Share multipart client success stories
- Showcase some of your bestsellers
3. Use UGC, Feature Your Customers, or Partner With Content Creators
Take the content creation off your plate and ask your customers to share their experiences. This opens up the experience and allows your potential clients to understand your business better from different perspectives.
Need some ideas? Try this:
- Asking your customers to share how they make use of your products in their everyday lives
- Asking customers to share video testimonials or reviews
4. Post Your Research
Take authenticity a step forward and share your research with your audience. Share key stats that demonstrate the impact of your work to generate conversation and further engagement. Doing so will help you attract your ideal audience and build credibility within your industry.
Need some ideas? Try this:
- Summarize information from a collection of different sources – people are busy and appreciate when what their looking for is broken down into digestible pieces
- Share information from a consumer poll taken from your own customer base
- Share a prediction about a current event and happening and back it up with data
5. Leverage AI For More Content Ideas
Open-source AI like ChatGPT is all the rage right now and while AI can be scary to think about, it’s already here so why not leverage it to our benefit? The idea here is to let AI do the easy tasks so that you can spend your talents on the creative and original elements that make you you.
Need some ideas? Try this:
- Ask AI to create a list of content ideas so that you can get creating faster
- Ask AI to do market research so that you can optimize for the most popular content
So here’s a short and simple content cheat sheet that should get you inspired and ready to try out new ideas in 2023. For more social media marketing tips, connect with us on Instagram!
