Hudson & Vine: Social Strategy Case Study
The important part about social strategy is that it’s tailored for your specific business. The techniques used for a small brick and mortar store in upstate New York are going to look very different from the techniques used for an internationally renowned yoga brand.
With Hudson & Vine, we focused on establishing a stronger online presence and building community trust with the end goal of increasing sales in their home goods business. In just over 10 months of social management, we more than doubled their following, reached over 1 million users on Facebook, and gained over 560k impressions through paid and organic social marketing. What finally moved the needle in this business? Keep reading to find out!
Who is Hudson & Vine?
Hudson & Vine is an online retailer of unique and high quality home and garden products. They exclusively partner with artisanal suppliers from around the world to help make your home its most beautiful. Our partnership entails working with Hudson & Vine to grow their online social media presence with the goal of increasing sales and expanding their business.
What Have We Accomplished For Hudson & Vine?
In just 10 months, we have more than doubled Hudson and Vine’s follower count and reached over 560,000 impressions on Instagram. On Facebook, we reached over a million accounts in the past 7 months. This was all done through a combined organic and paid social media strategy.
Key Social Strategies For Success:
What made our partnership so successful? Well, we tailored our social strategy specifically for their audience. Here are the top three techniques that we implemented for social media success:
- Strategic Leverage Towards Engaging Content
- We leaned heavily on posting engaging content like Reels and carousel posts in order to spark customer interest, boost interaction, and drive sales.
- Leveraging UGC To Gain Trust
- With so much that’s posed for social media nowadays, customers have a hard time discerning what’s real and what isn’t. By resharing user-generated content (UGC), we were able to establish trust which resulted in high engagement and interest in products.
- Informing Audience About Best-Sellers
- When it came to promotional posts, we prioritized best-selling products and explained why these products were customer favorites. By giving insight into their unique qualities, we were able to increase conversions.
A Word From Hudson & Vine Themselves:
“Highly recommend. Excellent communication and creative skills. Has helped expand the reach/audience of our small business.” – Miguel
We hope that this exposition of Hudson & Vine’s social media marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!
