Pinterest Shuffles: What It Is & How You Can Use It For Business
Earlier this month, Pinterest quietly released its new, standalone, invite-only app called Shuffles. This iOS app allows users to put together collages using photos, image cut-outs and animations and is an exciting visual way for creatives to compile fashion ideas, mood boards, makeover ideas, and more. A project created on this platform can be shared with friends or posted in public groups where others can remix the original, leading to an increased collaboration and creative exchange.
While this new app is still in its infancy, as a social media management agency, we’re seeing a few promising things that can make it great for business. If this is your first time hearing about the app, here’s everything you need to know about Pinterest Shuffles as well as how you can use it for business.
What Is Pinterest Shuffles?
As we mentioned earlier, Pinterest Shuffles is a new viral social media app that is popular among Gen Z. This standalone app is a product of TwoTwenty, Pinterest’s innovative incubator team. Like many other social media companies, Pinterest has been working to adapt to this new video-heavy era and Shuffles is an animated and interactive way of addressing consumer demand while staying true to its moodboard-based past.
4 Ways To Use Pinterest Shuffles For Business
1. Direct Links Back To Your Website
One of the best things about Pinterest is its ability to drive links. Shuffles maintains this capability but makes static pins much more interactive. Everything that you add to a collage project in Shuffles is clickable and links back to the original pin. This is an easy way to link directly to your shop or services and to drive more traffic and conversions as a business owner.
2. Reshuffle For More Reach
The Reshuffle feature on Pinterest Shuffles takes user-generated content to a whole new level! Much like Duet on TikTok or Remix on Instagram, Reshuffle on Pinterest Shuffles allows users to take an existing collage and use it as a base for a new collage. The new piece of content links back to the original creator and generates an entirely new library of content that links back to your pins (and website).
3. SEO for Discoverability
Pinterest has always functioned as a search engine so it’s no surprise that Shuffles works this way as well. With other social media apps jumping on the SEO train, it’s clear that content is shifting from short-term virality to long-term discoverability.
One of the best things about Shuffles is its search function. Similar to how Instagram hashtags used to function back in the day, Shuffles uses keywords and hashtags to curate content that users will find relevant.
Leverage this by optimizing your bio and strategically engaging with specific hashtags. By doing this, you’ll increase your chances of being discovered by highly relevant audiences.
4. Leverage Reshuffles for Influencer Marketing or Community Building
The future of social media is collaborative. The Reshuffle function can be used by social media managers and businesses to connect community members by inviting them to remix existing content for more engagement, trust, and inspiration.
We also see this as an opportunity for influencer marketing, partnerships, affiliate programs, and giveaways!
While Pinterest Shuffles is exclusively invite-only for the time being, it’s a promising new social media app. As social media managers, we’re keeping it top-of-mind for future creative marketing campaigns! Have you explored Pinterest Shuffles yet? What are some pros and cons that you’ve discovered?
