If you are exhausted because of social media but are scared that if you take a step back, the accounts will stop growing and the business will fall apart, then we have news for you…don’t worry, it’ll all be fine. Take a step back, take care of yourself, and come back with a stronger and more sustainable strategy for long-term growth. Here are 5 steps that you can take today to help with social media burnout as a small business owner.
Last year, Black Friday raked in $14.13 BILLION in online sales. This holiday is one of the best ways to increase sales for your small business and end the year on a high note. Are you ready to get in on this piece of pie? Here are 5 Black Friday marketing ideas that you can implement today to strategically organize your campaigns and boost sales!
As a small business owner, social media marketing is probably an important part of your overall marketing strategy. With Instagram now bolstering its new search function, now is the time to get ahead and start implementing search engine optimization (SEO) into your social media content. Here are four tips that you need to take to optimize your small business’s Instagram account for increased exposure.
Social media marketing is an integral part of today’s thriving businesses. But with an ever-changing social media landscape, how do you keep on top of the best practices? One of our favorite methods is through listening to podcasts! Here are our top three picks for the best social media marketing podcasts that small business owners and entrepreneurs should listen to today!
Nowadays, Instagram users and brands look past follower and like counts towards other engagement metrics to signify whether or not an account is credible and follow-worthy. So, here are five mistakes that you might be making that are hurting your engagement rates, and five alternative techniques that you should implement instead!
At a glance, Facebook may seem like an outdated social media platform but there’s one powerhouse function that small businesses and social media marketers can leverage to grow organic reach and build a loyal customer base: Facebook Groups. If you haven’t explored this social media function yet, here are the top 3 reasons why you should.
Social media is an integral part of a comprehensive marketing strategy but spending too much time on it can leave you with little time to spend on your actual business. Here’s how you can optimize your content creation strategy and use social media to grow your business instead of letting it run your life.
In case you missed it, Instagram’s Creators account just released the details behind exactly how their reels algorithm works! Reels are one of the most effective ways that you can get your content in front of new audiences and here’s exactly how you can take advantage of this function to explode your growth.
As a small business owner or solopreneur, sorting through hashtags on Instagram is probably the last thing you want to spend your time on and yet, omitting this crucial part of your social media strategy can have some serious consequences. To help you expand your reach and save time, we’ve done the heavy lifting and have found 200 Instagram Hashtags that work best for small businesses and entrepreneurs (broken down by topic and hashtag size).
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.
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