The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Social media marketing is an integral part of today’s thriving businesses. Whether you’re a solopreneur or a 7-figure business owner, social media marketing is one of the most effective ways to build brand recognition, gain new leads, and grow your business.
But with what seems like an ever-changing social media landscape (thanks, algorithm updates), how do you keep on top of the latest trends and best practices?
One of our favorite methods is through taking an intensive course, like our Instagram Bootcamp (waitlist now open) but if you’re short on time or funds, another great alternative is through listening to podcasts!
Podcasts offer a fun (and free) way to uplevel your skills with the latest information and practical tips in manageable segments. They’re highly portable and are easy to incorporate into your everyday routine (listening to a podcast while doing a mundane chore, for example). While podcasts rarely discuss social media strategy in-depth the way a course does, they still provide a great overview of marketing strategy and offer exposure to different techniques and approaches.
Here are our top three picks for the best social media marketing podcasts that small business owners and entrepreneurs should listen to today!
This podcast is perfect for budding entrepreneurs who want to understand the “how” and “why” of social media marketing. Each week, she interviews experts in the field about specific and trending topics within the social media industry. Her podcast offers practical and useful advice from diverse perspectives in a short and sweet episode.
Reid Hoffman is a serial entrepreneur and one of LinkedIn’s co-founders! His podcast features conversations with entrepreneurs who have taken their businesses to the next level (think Mark Zuckerberg, Sheryl Sandberg, etc). This podcast covers all things entrepreneurship, strategy, mindset, and management!
Some of Our Favorite Episodes:
How to Find–and Keep–True North with Susan Wojcicki, CEO, YouTube
When To Zoom In, When To Zoom Out with Josh Silverman, CEO, Etsy
The Secret Power of Onboarding with Melanie Perkins, Co-founder and CEO, Canva
As an entrepreneur, you wear a lot of different hats. One moment, you’re planning your social media content; the next, you’re settling taxes for the year. The Shine Online Podcast addresses every single aspect that an online entrepreneur experiences. From honest discussions about mental health to managing the lifestyle aspect of entrepreneurship, this podcast is perfect for small business owners and entrepreneurs who need a little more support in their experience.
Some of Our Favorite Episodes:
Uplevel Your Marketing Strategy Using Paid Ads with Taylor Graham
Attracting Premium Clients as a Service Provider with Keshia White
Follow The Stories Series That Got 70+ Leads Into The DMs with Kahlea Nicole
There you have it–three of our favorite Social Media Marketing podcasts. If you’re itching for more, check out our article covering the Top Three Entrepreneur Podcasts To Help You Succeed As A Business Owner. Have you listened to any of these podcasts before? What were some of your favorite episodes?