The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on Mindful Marketing - we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
At a glance, Facebook may seem like an outdated social media platform, used only by boomers and those of the older generation, but there’s one powerhouse function that small businesses and social media marketers need to get behind: Facebook Groups.
Facebook Groups can be a great way to extend your reach organically and build a loyal and engaged customer base. If you haven’t explored this social media function yet, here are the top 3 reasons why you should.
Organic reach is dead. How many times have you heard that?
With algorithm changes happening every few weeks, it sometimes feels like a struggle to even reach your existing audience.
Well, here’s the workaround: Facebook Groups.
Facebook Groups allows you to curate an audience of your most loyal customers or fans. These are the individuals that truly believe in your cause and spend their free time exploring the topics that your business helps them address.
One of the best things about Facebook Groups is that all members have access to all posts, in one contained space. It’s not like a traditional social media feed where you’re competing for client attention with other content creators. Utilizing Facebook Groups is an easy and targeted way to get your posts seen.
Additionally, engagement can be hard to foster on one-off social media posts but when you put individuals in a group setting and give all members the ability to engage, comment, and reply to each other, this fosters an organic space for connections, engagement, and networking.
Facebook Groups with highly engaged members are also promoted across the larger Facebook platform and suggested to similar audiences. This is an easy way to get your content in front of new followers who might be highly interested in the topic you’re talking about.
As a small business, you can leverage Facebook Groups to foster a stronger sense of community. This online space not only allows you to build a more intimate relationship with your audience but also gives those audience members the opportunity to become friends with and network with those who have similar interests.
Like we mentioned above, with one-off social media posts or even Facebook Business pages, it can be intimidating for an individual participant to comment or engage with the content that’s shared. But when you put community members in an open group setting, that barrier is eliminated.
Facebook Groups are a great way to create long-lasting relationships with your clients, spread positive vibes within the community, and build invaluable brand trust and loyalty.
Facebook Groups tend to house your most engaged followers and this makes it the perfect forum for lead generation and market testing. If you have a new idea and want to gain some real audience feedback before the product launch, share it in your Facebook Group in the form of a poll or even an open question. This group is the perfect place for audience listening and will allow you to better refine your services or products to match exactly what your audience values.
Facebook Groups are meant to be fun, but that doesn’t mean that there’s no room for monetary gain. Those who join your online community tend to be those who are most passionate about your work and, as such, Facebook Groups can be a highly converting space. You can leverage to convert leads for higher-paying offers or reward your community with flash sales and exclusive deals.
If you’d like us to cover some dos and don’ts of Facebook Groups, leave a comment down below! Have you used this function on Facebook before? What are some tips and pointers that you’d like to share with the community?