How To Get More Reels Views In 2024
Instagram reels are arguably the most important component of a comprehensive social media strategy. These short-form videos are entertaining, incite engagement, and are a great way to add value for your audience. If you’re hoping to build brand recognition or drive sales through Instagram, here’s are 10 tips to help you get more Reels views in 2024.
1. Understand the fundamentals of social strategy
Reels is just one part of a larger social media picture. To get more views, you have to understand the basics. You can read more about social strategy here or reach out to us for a personalized consultation, but some basic action-times that you can attend to today include optimizing post times, researching niche hashtags (<100k is ideal), and always ending with a clear call-to-action.
2. Get the basics of Reels right
Instagram Reels have been around since 2020 so at this point you should at least have the basics down. Create your Reel with your ideal audience in mind. You should also have a clear point and purpose for each video. Then, ensure that you’re checking off the basics by using high-quality videos and optimizing the aspect ratio (9:16). Make your feed skimmable by also creating an appropriate cover photo.
3. Lead with value
In 2024 we’re really seeing education and value shine in the social space. Leverage this by creating content that is useful. Think practical tips and how-tos that will drive people to save and share. On a stylistic front, we’re getting more talking-head type content due to the influence of TikTok and YouTube. Viewers who watch these videos feel more connected with the creator as it feels like a personal conversation rather than a commercial piece of content. So if that works for your brand then experiment with it in your social strategy.
4. Use popular audio tracks
Although we’re moving away from trendy, sounds and dancey videos, using popular audio tracks, can still help your Reels get a boost. Do some research and try to find sounds with fewer than 10k videos that have the trending icon. You can use them as a main feature in your content or use them in the background on a low level.
5. Create shorter reels
Reels is a competitive space. We’re all fighting for the same user attention.
So the shorter the content, the more likely people are to stay on it. Try to create videos that are 8-10 seconds long but then write most of your information in the captions. Again, this really depends on your audience and their preferences though. Some creators have seen success with informative 1-minute long videos.
6. Use a strong hook within the first few seconds
Again, we want to grab user attention as quickly as possible. So start with something catchy or engaging that pique your audience’s interest.
7. Use keywords in your script and captions
These past few years, Instagram has greatly increased their search capabilities. Take advantage of this by optimizing your content for searchability. Include keywords in your script and your captions. This will make your content more evergreen. Also, if you have time to do so, research your keywords beforehand to create videos that your ICA is actually searching for.
8. Add subtitles to your videos
This almost goes without saying, but accessibility is so important. Adding subtitles to your videos makes it easier for users to watch and just adds another layer of enhancement to the experience. Use the built-in “captions” sticker or burn the subtitles on the video when creating it in the first place.
9. Engage with similar accounts
Relatable brands garner customer trust. Engaging with other businesses and companies with your space boost your visibility and also cross promote your product. Make sure to stay clear of direct competitors, but anybody else in the tangential niche is an opportunity to reach like-audiences.
10. Look at your analytics
The above tips will help your Reels get more views, but for really stellar results, you really want to look at your analytics. Every audience and every business is different. Perform an audit of your content and use that information to inform your social strategy. The more you create for your audience, the better your content will perform. The better your content performs, the more you will reach like (ideal) audiences.
There you have it–10 tips to help boost Reels views in 2024. For more, subscribe to our newsletter and stay connected!
