Top 5 Website and SEO Copywriting Tips to Improve Your Business
Copywriting: the activity or occupation of writing the text of advertisements or publicity material (Google, obviously 😂)
Whether it’s for your website or for social media, great copywriting can generate, and more importantly, convert leads. “Compelling copy draws 7.8 times more site traffic and produces brand recall, which brings higher engagement rates.” (Copywriter Today)
If you’re an entrepreneur looking to improve your business and generate more online leads, strong copywriting is a necessary skill. We’ve compiled these top five copywriting tips to help you get started!
1. BE CLEAR ON WHAT YOU WANT TO SAY AND WRITE THE COPY FIRST
In today’s visually-saturated world, it’s tempting to source the images for social media first and write the copy afterwards. The challenge with this strategy is that it creates copy that is unspecific and wordy because the creator has to find a roundabout way to tie the message back in with the image.
Instead, get to the core of your message and create copy that is short, specific, and engaging. Maybe start with a few bullets of what you want to cover, and then gradually allow that to elaborate into paragraph form. Once the copy is complete, source an image that piques interest and is still related to what you want to share.
2. EMOTIONS SELL
Hello, target customer! Speak to a feeling that your reader is familiar with (such as a work-related frustration) and evoke that with your copy. If your customer is emotionally invested, they’re more likely to convert to the solution you’re offering. Know what makes them tick and provide them with the best possible solution (your product).
3. FORMULA: PROBLEM, AGITATE, SOLUTION
Create copy that follows this structure: problem, agitate, solution.
Problem: present the problem that your customer is trying to solve. This is the reason WHY they were googling or browsing in the first place.
Agitate: tap into the emotion mentioned in Tip 2. This is your opportunity to get your customer to feel their current situation so that they relate to your cause.
Solution: provide a solution and put the focus on benefit. Instead of explaining the product itself, use your copy to demonstrate how this feature will help them.
4. USE ACTIVE VERBS INSTEAD OF PASSIVE ADJECTIVES
Verbs grab attention. Instead of using vague and grandiose adjectives to describe your solution, depict a specific scenario that resulted from it.
For example, it’s much easier to swipe by “our yoga classes are fun and relaxing,” than “our client mastered a handstand and then knocked out for a good 10 minutes during savasana”
Try to have fun painting a picture for your reader!
5. USE OUR COPYWRITING CHECKLIST
Before you click submit, go through this checklist and try to incorporate at least 3 of the below:
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Did you include any power words -> you, free, because, instantly, new (read this article to learn why these are “power words”)
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Is the copy visually appealing? (think headings, bullets, easy to read sections that still convey purpose
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Am I speaking my ideal customer’s language?
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Did I ask questions that get my readers to say yes?
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Are my numbers specific?
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Are these real results?
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Did I include a call-to-action? (if appropriate)
