The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
AI or artificial intelligence has been all the rage this year. From trending video filters to machine-written resumes, it seems like everyone’s been using this newly accessible technology to their advantage. Of these different AI tools, ChatGPT has arguably been the most popular. While it’s best known for written content, ChatGPT can also be used for social media content. So, here are 3 tips to use ChatGPT to make social media marketing easier.
ChatGPT by OpenAI and Microsoft is an artificial intelligence chatbot that enables users to have human-like conversations of various desired lengths, formats, and styles. This language processing tool has been popular for written tasks like composing emails, writing essays, and generating code.
While professional copywriting will never be replaced, ChatGPT can provide an easy template to create quick captions off the bat. Rather than manually writing a completely new caption, ChatGPT will sort through millions of social media captions from across the web and generate several unique, human-like captions for you to choose from. Once those are created, you can tweak them to better suit your brand and what you mean to say.
Social media strategy needs to be tailored for your specific brand but ChatGPT can be useful in the brainstorming process. Simply ask the AI for insights on what you can do to optimize your content. Whether you ask for a specific content plan for or suggestions on the type of content that performs best in your niche, it can be a great way to generate more ideas.
Rather than manually creating new social media content every time you share to a new platform, simply ask ChatGPT to break up an already-existing piece into bite-sized digestible pieces. Just feed the tool your content and then make a specific request about what you’d like it to share.
A lot of exciting things are happening in the AI space and business owners, we can use these tools to our advantage. Try these three tips out and let us know what you think!