Women's Earth Alliance

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SOCIAL

Focus:

Women's Earth Alliance (WEA) is a nonprofit organization on a mission to protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership.

They came to us with the goal of integrating a more dynamic social media strategy to build an engaged community of organization supporters.

Results:

Since our partnership began with Women's Earth Alliance, we grew their Instagram audience by over 15k. In 2021, we gained over 1 million impressions and reached over 483k different accounts!

Dynamic Content Strategy

Paid Strategy: Community Growth

Curation of authentic, branded, unique, eye-catching creative content that increased shares and saves. Over 22k shares were achieved in June 2022.

Integration of various dynamic content types (graphics, reels, videos, IG lives, + more) to build an engaged community of organization supporters.

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Leveraging Educational Content

Establishing A Consistent Brand Voice

Establishing a strong brand voice that is authoritative yet welcoming for potential community members, donors, partners + more.

Creation of custom, branded, and educational graphics to drive saves, shares, and therefore growth.

Here are some key tactics that allowed us to consistently grow this account...

With clear social goals and a partnership dedicated to growth, we were able to support Women's Earth Alliance gain authority as an actionable alliance within the climate space, and educate, inspire, and motivate their community of followers.

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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


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