Women's Earth Alliance (WEA) is a nonprofit organization on a mission to protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership.
They came to us with the goal of integrating a more dynamic social media strategy to build an engaged community of organization supporters.
Since our partnership began with Women's Earth Alliance, we grew their Instagram audience by over 15k. In 2021, we gained over 1 million impressions and reached over 483k different accounts!
Curation of authentic, branded, unique, eye-catching creative content that increased shares and saves. Over 22k shares were achieved in June 2022.
Integration of various dynamic content types (graphics, reels, videos, IG lives, + more) to build an engaged community of organization supporters.
Establishing a strong brand voice that is authoritative yet welcoming for potential community members, donors, partners + more.
Creation of custom, branded, and educational graphics to drive saves, shares, and therefore growth.
Here are some key tactics that allowed us to consistently grow this account...