You may have noticed more Instagram photos on your feed lately and you’re not alone… In fact, it’s in intentional alignment with the platform’s goals for 2023. Last year, the platform’s CEO, Adam Mosseri responded with a note that Instagram would stay committed to supporting photos on the platform. So, that begs the question…are photos making a comeback and should we shift our content strategy away from Reels?
Social media content creation takes time…but how much time should you actually be spending on it? From our experience, the average social media post should take anywhere between 30-90 minutes to craft (usually closer to 90 minutes). From doing research, to creating the design, to writing copy…the process can be quite intensive. So why is it taking so long? Here’s the breakdown.
Every piece of content serves a purpose. On social media, content is what attracts an audience; gets them to know, like, and trust you; and eventually, convert into a paying client. To help you get started with creating great content, here are 30 content ideas to share on Instagram, Youtube or TikTok this month.
Social media is an integral part of our everyday lives. With more and more people spending their time on their phones – businesses are finding that content marketing is an incredibly powerful tool for consumer engagement and audience growth. Within the sea of media–images, audio, video, blogs, documents, infographics, how do you make sure that YOUR content stands out? Here are our top 7 tips for content marketing!
The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.
We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.
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