71,253
annual impressions
37,439
39
1025
annual
reach
new followers
in one year
annual website visits from social
"Having Silver Linings handle our social media has taken so much stress off our volunteers."
Things are being posted about our work with former foster youth consistently now, and our graphics have a style that people recognize as being a "Hearts to Homes" post. The give and take with Danielle and her staff is so helpful to our process!
- Mary Theresa McCombe, Director
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About Hearts to Homes
ArtsNOW is a New York-based 501(c)(3) charitable organization that provides essential furnishings and a sense of comfort to those young adults transitioning out of the foster care system.
They wanted to build a consistent social media presence that would educate the public about the work that they do, connect individuals with resources that they need, and reach potential donors inspired to give back to their cause.
As a nonprofit organization, Hearts to Homes had a hard time producing high-quality for their social media platforms.
While their work was changing lives, their message wasn’t reaching as many people as it could.
SLG stepped in to develop a cohesive social media strategy that kept their channels active, engaging, and top-of-mind for donors.
By amplifying their mission with strategic content, we helped expand their reach, increase engagement, and connect them with the right supporters to further their cause.
Our Partnership With Hearts to Homes
Here Are Just Some Of The Results We've Created
➡️ 71,253 annual impressions on Instagram and Facebook
✔️ More than 1,025 website visits attributed specifically to Instagram and Facebook in one year
🔥 Over 100% increase in content interactions on Instagram compared to the previous year
⭐️ 207.6% increase in reach on Facebook compared to the previous year
We position ArtsNOW as a leader in arts-integrated education by consistently sharing resources, success stories, and engaging lesson plans that show educators the impact of creative teaching methods.
Strategic Fundraising & Advocacy
We focus on expanding our reach within the education community by fostering engagement with teachers, administrators, and advocates, ensuring that our content is both valuable and shareable.
With our March campaign, we’ll emphasize the importance of arts in education, promoting donations and advocating for arts integration and the success it has had in communities and schools.
Driving Awareness of Arts Integration
Targeted Growth & Engagement
So, What Sets Our Strategy Apart? (needs to be updated)
The right product or service + the right messaging + the right team = results that defy the norm.
Curious about how we can help your business grow?
It's Not Rocket Science!
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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.