Hearts to Homes is a New York-based 501(c)(3) charitable organization that provides essential furnishings and a sense of comfort to those young adults transitioning out of the foster care system.
They wanted to build a consistent social media presence that would educate the public about the work that they do, connect individuals with resources that they need, and reach potential donors inspired to give back to their cause.
project details:
Social media strategy & deveLopment
Ongoing full-scope social media management across all platforms
fundraising & event email marketing
MARY THERESA MCCOMBE
Founding Member of Hearts to Homes
Having Silver Linings handle our social media has taken so much stress off our volunteers. Things are being posted about our work with former foster youth consistently now, and our graphics have a style that people recognize as being a "Hearts to Homes" post.
"The give and take with Danielle is so helpful to our process"
strategy & development:
Hearts to Homes came to us with a clear mission but needed a more structured approach to social media.
We developed a strategy focused on consistent content, community engagement, and ongoing campaign support.
Agency responsibilities:
- Social Media Strategy Development: develop an overarching strategy aligned with brand goals, audience, and fundraising initiatives
- Content Planning & Editorial Strategy: map monthly content to ensure a balanced mix of education, storytelling, community-building, and donation-driven messaging
- Performance Analysis & Optimization Strategy: use monthly reports to refine content strategy based on reach, engagement, and conversion trends
leveraging social media to drive donations
a sneak peek at core kpis
Website visits during December, a key giving month
Instagram
Facebook
full scope social media management:
We provide full-scope social media management for Hearts to Homes, integrating content strategy, creative execution, and community engagement.
Agency responsibilities:
- Content Creation & Publishing: create and schedule all organic social media content including graphics, reels, and repurposed content
- Community Management: monitor comments and messages, engage with the audience, and maintain an active, responsive social presence
- Analytics: analyzing monthly performance and refining strategy based on reach, engagement, and key growth metrics
content Creation, community management, analytics, and publishing key components of our social media management services
fundraising & event email marketing
We develop and execute targeted email campaigns to support fundraising events (like their annual gala), building momentum, driving attendance, and inspiring donations.
Agency responsibilities:
- Campaign Planning & Strategy: structure email campaigns to build awareness and drive action leading up to key fundraising events
- Email Design & Development: design and write copy for all campaign-specific newsletters
- Newsletter Analytics: monitor campaign performance and refining messaging to maximize engagement and conversions
sample email campaign
kpis to note
Campaign Performance
Funnel Flow
