202,661
annual impressions
25,910
1,077
92.7%
annual
reach
new followers
in one year
increase in email click-through rate
"Their team is incredibly responsive, positive, and flexible—always ready to adapt to our needs."
"We've been working with Silver Linings Group for our social media and email marketing, and we couldn’t be happier with the experience. They’ve invested the time and energy to truly understand our organization and brand, ensuring that everything they create resonates with our audience.
What sets them apart is their thoughtful planning and execution. They provide a clear plan, carry it out seamlessly, and follow up with detailed analytics and insights to continuously improve our results. Working with Silver Linings Group feels like a true partnership, and we’re grateful for their expertise and commitment. Highly recommend!"
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-Shenley Rountree, Director of Marketing
About ArtsNOW
ArtsNOW is an arts education nonprofit that provides customized arts-integration solutions for educational leaders searching for creative ways to advance student achievement.
They had three goals for their social media strategy:
1️⃣ Increase visibility across all social media platforms
2️⃣ Establish a clear and elevated visual identity
3️⃣ Create content that explains their mission without confusing the consumer
As a nonprofit organization, ArtsNOW had a hard time producing high-quality and relevant content consistently across multiple platforms.
SLG stepped in to create a cohesive social media strategy that ensured that their social channels remained active, engaging, and top-of-mind for donors and educators.
Additionally, we streamlined their email marketing efforts with pre-designed templates and consistent newsletters to make outreach more efficient.
Our Partnership With ArtsNOW
Here Are Just Some Of The Results We've Created
➡️ 100% increase in follower growth in one year of management
✔️ More than 202,661 organic impressions between Instagram and Facebook in one year
🔥 Over 400% increase in reach on Instagram in comparison to the previous year
⭐️ 92.7% increase in email newsletter click-through rate
We position ArtsNOW as a leader in arts-integrated education by consistently sharing resources, success stories, and engaging lesson plans that show educators the impact of creative teaching methods.
Strategic Fundraising & Advocacy
We focus on expanding our reach within the education community by fostering engagement with teachers, administrators, and advocates, ensuring that our content is both valuable and shareable.
With our March campaign, we’ll emphasize the importance of arts in education, promoting donations and advocating for arts integration and the success it has had in communities and schools.
Driving Awareness of Arts Integration
Targeted Growth & Engagement
So, What Sets Our Strategy Apart?
The right product or service + the right messaging + the right team = results that defy the norm.
Curious about how we can help your business grow?
It's Not Rocket Science!
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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.