ArtsNOW is an arts education nonprofit that provides customized arts-integration solutions to help educators boost student achievement through creativity.
We work with them to grow their social media presence, refine their visual identity, and clearly communicate their mission to ensure that they remained active, engaging, and top-of-mind for donors and educators.
project details:
monthly email marketing campaigns
Social media strategy & development
Ongoing full-scope social media management across all platforms
strategy & development:
As a nonprofit, ArtsNOW faced challenges producing consistent, high-quality content across platforms.
We stepped in an implemented a new approach that keeps their channels active, aligned with their mission, and better positioned to engage their audience.
Agency responsibilities:
- Strategy Development: develop a new, mission-aligned content strategy tailored to ArtsNOW’s goals, ensuring consistent messaging across all social platforms
- Visual & Messaging Refinement: refine brand voice and visual identity to ensure consistency and clarity in communicating their mission to a broader audience
- Social Media Audit & SWOT Analysis: conduct a comprehensive SWOT analysis of existing platforms and use those findings in a data-informed strategy shift
a sneak peek at our kpis
full scope social media management:
We create and manage social media for ArtsNOW across multiple platforms with an emphasis on consistent content, strategic scheduling, and community engagement.
Agency responsibilities:
- Editorial Calendar Creation & Management: plan, create, and manage content across four different platforms, writing SEO-optimized captions, designing original graphics and reels, and scheduling posts to keep their channels consistent and engaging
- Community Management: manage DMs, comments, and story replies, while also conducting regular outbound engagement to build visibility and relationships with their audience.
- Platform Strategy & Optimization: use performance insights to continuously refine the approach and tailor strategies for each platform to repurpose content efficiently
content strategy, community management, analytics, and publishing key components of our social media management services
email marketing
We lead targeted email campaigns that help ArtsNOW engage key audiences, distribute resources efficiently, and move their mission forward through strategic communication.
Agency responsibilities:
- Monthly Campaign Management: plan, write, and design monthly email campaigns for educators and donors, tailored to engage each audience and support key organizational goals
- Automations & Funnel Development: build and manage automated email workflows to deliver educational resources and nurture relationships
- Reporting & Optimization: track campaign performance, analyze audience behavior, and apply insights to refine messaging, improve deliverability, and increase impact over time
sample email campaign
kpis to note
Monthly Newsletter Campaign Performance
Audience Growth
Onboarding Automation
