American Standard K9 and DIYK9 are dog training brands founded by entrepreneur Garret Wing, offering online training courses to dog owners nationwide.
They had already built a substantial social media following, but we refined their content strategy to drive consistent viewership and increase course sales.
project details:
Social media strategy & development
Ongoing full-scope social media management across all platforms
strategy & development:
We helped American Standard K9 and DIYK9 shift from viral, reaction-based content to a strategic mix of educational videos, long-form YouTube content, and automated lead capture.
The result: consistent viewership, increased course sales, and scalable growth through a more focused and sustainable social media strategy.
Agency responsibilities:
- Content Strategy Refinement: develop a new content strategy that shift away from reaction-based viral clips to consistent, educational dog training content that supports sales goals and long-term audience growth
- Long-Form Video Optimization: develop a YouTube content strategy to boost viewership and engagement, positioning long-form content as a key driver for ad revenue and brand authority
- Sales Funnel Integration: implement Manychat automations to streamline lead capture, improve the customer journey, and convert social engagement into course sales
a sneak peek at our kpis
Instagram Metrics
Facebook Metrics
TikTok Metrics
Youtube Growth
social media that moves the needle
We use Manychat to automate DMs and get social media users to purchase a course directly.
Optimizing Youtube ad revenue for passive income.
Dog Training Decoded Freebie Course
Perfect Walk Course
Before SLG Management
With SLG Management
full scope social media management:
We managed content strategy, publishing, and communications for american Standard K9 to ensure a consistent, engaging, and conversion-focused presence across multiple social channels.
Agency responsibilities:
- Content Planning & Publishing: strategize and schedule social content across Instagram, Facebook, TikTok, and Youtube to ensure consistent visibility that generates revenue
- Cross-Functional Community Management: act as a bridge leadership and the customer support team to monitor social engagement, troubleshooting issues, and ensuring that communications, visuals, and customer interactions stayed clean, aligned, and efficient across all platforms
- Analytics & Performance Tracking: track metrics across all channels on a monthly basis and use data to refine content strategy and scale what works
content strategy, community management, analytics, and publishing key components of our social media management services
