154 million
quarterly impressions
42 million
492,892
64,899
quarterly
reach
new followers
in one quarter
website clicks
in one quarter
About American Standard K9
American Standard K9 and DIYK9 are two dog training companies run by Garret Wing.
His social media goals were to:
1️⃣ Increase viewership across all platforms and increase viewership consistency, specifically with long-form viewership on YouTube
2️⃣ Drive course sales by creating consistent dog training content and pivoting away from reaction-based "viral" content
3️⃣ Increase overall ad revenue with lower numbers
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American Standard K9 had already built a substantial social media following, but they needed a strategy that actually moved the needle in their business.
We helped them refine their content to shift the focus from purely reactionary entertainment content to value-driven, educational content that directly increased course sales.
We also integrated Manychat's automated messaging services to eliminate friction in the customer journey which directly translated to more email signups and course sales.
Additionally, our strategy boosted long-form content views and increased ad revenue as a passive income stream.
Our Partnership With American Standard K9
Here Are Just Some Of The Results We've Created
➡️ 792,836 cumulative follower growth across all platforms in 6 months of management
✔️ More than 318 million organic impressions between Instagram and Youtube in 6 months
🔥 100% increase in engagement on Instagram in comparison to the previous year
⭐️ 113,410 website clicks on Instagram and Facebook in the past 6 months
Since we started working with DIYK9, their average long-form video view count has gone from 48,334 views per video to 123,029 views per video
168% Increase In Ad Revenue
When we first took on DIYK9, reaction content consistently took the top 3 spots in performing posts on any platform.
Now, reaction content is less likely to even make the top 10 in a given platform
For the period of 8/1/24-2/16/25 & for the videos published within that period revenue was $28,978.00 with 61,794,481 views or ~ $0.000469$ per view.
Compared to the previous period, this was a 168% increase in ad revenue even with about half the amount of views.
So, How Are We Doing On Our Goals?
154.54% Increase In
Long-Form Viewership
Training Content Consistently In Top 10
The right product or service + the right messaging + the right team = results that defy the norm.
Curious about how we can help your business grow?
It's Not Rocket Science!
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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.