ShareLove.Fund: Marketing Strategy Case Study

Prioritization is really important as a small business owner. You have to know how to spend your time and capital in order to gain the most returns. But sometimes, you might not have the marketing experience to fully decide which strategies are going to be most effective for your specific business… so that’s where The Silver Linings Group comes in.

As a marketing agency run by a leadership team with 15+ years of experience, we can give you the insights that you need to make smart marketing decisions for your business…and that’s exactly what we did with ShareLove.Fund, a nonprofit organization with limited resources looking to make a big impact through the practice of yoga.

An impactful marketing strategy should be specifically tailored to your business. In the case of ShareLove.Fund, they needed a marketing plan that would help them build consistent funds to support their programming. We helped them do this by obtaining a $10,000 dollar Google Ads grant, optimizing their website for donations, and building out four separate online courses to generate revenue.

Who Is ShareLove.Fund?

ShareLove.Fund is a 501(c)3 nonprofit organization that empowers at-risk youth and incarcerated women with vocational yoga degrees.

They wanted to create a sustainable pipeline of funds to support their nonprofit programming. We helped them obtain this goal by streamlining their donation funnel, implementing an email marketing strategy, and creating a passive source of income through online yoga teacher training courses.

What Have We’ve Accomplished For ShareLove.Fund?

In the past year, we’ve helped ShareLove.Fund, put a sustainable marketing strategy in place to help them reach their goals. They now have $10,000 to spend monthly on Google Ads, a professional and organized donation interface, yoga teacher training courses to fund passive revenue, and an email marketing strategy to connect their community.

Key Marketing Strategies For Success:

ShareLove.Fund’s biggest priority was securing ongoing funds. We took a two-pronged approach and implemented strategies that would boost both donations and sales.

• Redesigning Their Website For Donation Optimization
  • We completely redesigned their website and donation funnel so that potential donors could easily understand the mission and give back. Some key changes included optimizing navigation, clarifying messaging, and more website functionality.
    
• Securing A $10K/Month Google Ads Grant
  • We helped ShareLove.Fund obtain a $10k/month Ads Grant from Google. As a nonprofit organization with limited funds, this has significantly impacted their ability to achieve sustainable funding for programming.
    
• Launching 4 Different Online Courses
  • Part of ShareLove.Fund’s mission is to make yoga teacher trainings more accessible and we helped them to fulfill this vision by creating four different Yoga Alliance-registered yoga teacher training courses on Teachable. These courses now create an ongoing source of funds for the organization while supporting their goal of changing the world through yoga.
    
• Engaging Existing Donors Through Email Marketing
  • As most of the nonprofit’s donors are not on social media, we found it most effective to invest in a sustainable email marketing strategy to update donors about current programming as well as solicit further engagement.

A Word From ShareLove.Fund Themselves:

“SLG is a must for any fast growing start-up! Danielle and Gillian hit the ground running with their soup to nuts full scale branding and digital marketing solutions. They honed in on our best products and developed a winning sales strategy enabling us to surpass our bottom line goals within a year!” – Ashley Share, Esq. Founder + CEO of ShareLove.Fund

We hope that this exposition of ShareLove.Fund’s marketing strategy was inspirational. For additional tips and tricks, follow us on Instagram, or if you’re ready to take your social media marketing to the next level, reach out directly!