The Silver Linings Group is extremely proud of the passionate community of small business owners that we’ve cultivated. To celebrate, we’re starting a new series that showcases this month’s stand-out client and shares some key social media marketing strategies that have made them so successful. So, here’s how we helped Rago Brothers gain over 58k new followers and reach over 3 million impressions over the past 18 months.

Instagram Live…one of the most intimidating features that the social media platform has to offer…While going live can seem like a lot to manage, it’s actually one of the best strategies that you can use as a small business owner to build engagement, connect with your followers, establish your brand, and sell offers. Here’s exactly why you should be going live on Instagram and 5 tips to help you create a successful strategy.

Nowadays, Instagram users and brands look past follower and like counts towards other engagement metrics to signify whether or not an account is credible and follow-worthy. So, here are five mistakes that you might be making that are hurting your engagement rates, and five alternative techniques that you should implement instead!