- Stephanie Falk, Co-Founder, Pause To Be Present
Pause To Be Present is a virtual meditation studio that offers on-demand meditations, live virtual classes, and in-depth meditation courses.
Our social strategy focused on raising awareness on the community that Pause has built.
In six months of working together on social media marketing, we were able to help Pause To Be Present double their follower count, gain over 250k impressions, reach of 47k accounts, and drive 500 website taps on Instagram.
Strategic sharing of bite-sized knowledge from our library of courses in a digestible and authentic way for social media.
Using content that features familiar teachers/founders allowed us to lean on the audience's existing trust to build a more engaged online presence.
Increasing reach by creating shareable graphics and quotes that discuss mindfulness and meditation.
Here are some key tactics that allowed us to consistently grow this account...