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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


Social media trends and strategies are always changing and what resonates one day might suddenly become an ick overnight. And if you’re using social media for business at all, cringe is something that you definitely want to avoid. So, stay up-to-date with the latest social media trends. Here are 5 social media icks according to social media managers that you should ditch in 2024.

Marketing Tips, Social Media

Social Media Icks According To Social Media Managers (ditch these tactics in 2024)

We’re back at it with another round of Instagram updates! If you’re in need of a quick refresher on the latest changes to the platform, here’s what’s new in March 2023: reels bonus payouts paused, meta verified, and broadcast channels!

Social Media

Instagram Updates: Reels Bonus Payouts Paused, Meta Verified, and Broadcast Channels

Social media content creation takes time…but how much time should you actually be spending on it? From our experience, the average social media post should take anywhere between 30-90 minutes to craft (usually closer to 90 minutes). From doing research, to creating the design, to writing copy…the process can be quite intensive. So why is it taking so long? Here’s the breakdown.

Marketing Tips, Social Media

How Much Time Does It Take To Create A Social Media Post?

Social media is a very powerful place. We share every aspect of our lives – from our daily routines, to our loved ones, to vacations we take, the homes we live in… the list goes on and on. Through this access, we may begin to fall into the hole of comparing our own lives to the lives of others but the truth is, we are comparing our entire lives to someone else’s highlight reel. So, use your energy productively by narrowing your focus. Here are five ways to stay in your own lane of self LOVE, and out of someone else’s lane of comparison.

Lifestyle Tips, Social Media

Tunnel Vision: How To Stay In Your Lane (and stop comparing yourself to others on social media)

Work from home perks: no commute, personal work environment, pet cuddles…Work from home drawbacks: distractions, distractions, distractions…We all know that finding a balance while working from home can be a challenge. Whether you find yourself constantly working or you find yourself distracted by EVERY. LITTLE. THING, here are 8 tips to help increase your productivity when working from home!

Workspace Tips

8 Tips to Increase Work-From-Home Productivity!

There’s a whole slew of information out there on how to grow your Instagram account and gain followers. We’ve taken the liberty of simplifying it down to the Top 7 Tips on how to increase your brand presence. From hashtags to influencer collaborations, here are our recommendations on how to get your content out there… while remaining true to yourself!

Marketing Tips, Social Media

7 Ways to Grow Your Instagram… Authentically!

The Silver Linings Group is a strategic digital marketing and social media management agency based out of NYC. We specialize in working with small businesses, brands, and individuals within the wellness, lifestyle, and retail spaces.

We're straight-shooters and hybrid thinkers; creative dreamers and logical analysts. We're health and wellness enthusiasts that walk the walk AND talk the talk. Learn more about who we are.

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