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The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.


UGC, or User-Generated Content, is rapidly becoming the preferred social media marketing tactic for businesses. It’s cost-effective, drives sales, and builds brand reputation. So, what is UGC and how can you get started? Here are 5 types of UGC that your brand should be including in its social media marketing strategy.

5 Types Of UGC To Use In Your Social Media Marketing Strategy

In 2022, influencer marketing was a $16.4 billion dollar market. With major brands focusing their marketing budgets on influencers, is it time for your business to start doing the same? Here are 5 signs that your business should be using influencer marketing and UGC.

5 Signs Your Business Should Be Using Influencer Marketing