The Silver Linings Group is a small, close-knit team that is hugely dedicated to making a difference for your brand. With a focus on strategic digital marketing, we help our clients reach potential customers through relationship building, providing value, and being authentic to who they are.
Having an Ideal Client Avatar (ICA) is essential for a sustainable and profitable small business marketing strategy. These five steps will help you get crystal clear on who you’re selling to so that you can streamline your marketing strategies.
